New Delhi, July 25, 2017: Global OTT leader for South-Asian content, YuppTV has entered into an exclusive partnership with FlowersTV, a 24-hour Premium Malayalam Entertainment Channel for expat community in North America. FlowersTV will also be available for viewing in geographies other than North America on a non-exclusive basis. Commenting on the latest development, Mr Uday Reddy, Founder & CEO of YuppTV said, “We are glad to announce the exclusive partnership with Flowers TV, a premium Malayalam Entertainment Channel for North America. Flowers TV is recognized for creating strong, entertaining and riveting Malayalam content. We are affirmative that the expat community in North America and across the globe would be happy to watch their favourite Malayalam content.” Elucidating upon the association, Mr. Sreekandan Nair, Managing Director of FlowersTV added, “We are excited to partner with YuppTV, a globally renowned OTT brand and present our shows to its extensive user base, spanning across the globe. At FlowersTV, it has been our constant endeavour to evolve with time and provide our viewers with the best content that they are looking for, both entertainment and otherwise. The association will enable us to reach out to new users, along with giving them access to our shows to watch at their convenience. We look forward to a warm welcome and positive response from YuppTV users.” FlowersTV offers a vivid collection of shows, serials, movies, music and other content in Malayalam. With the latest addition, YuppTV is again registered its Industry leadership in providing high-quality South Asian entertainment to global users.
About YuppTV
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market and recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.