World leader in air coolers, Symphony launches ‘Touch Range’ of coolers
Highlights:
· Symphony Touch range is equipped with new age features in air coolers such as touch screen, voice assist, mosquito repellent and i-PURE Technology for giving pure cool air
· Launches 5 models in the ‘Touch Range’ ranging from 20 ltr to 110 ltr for cooling areas upto 600 square feet
· Company will be organising dealer meet in 56 cities to launch this revolutionary product range
· Symphony to its credit has 13 patents, 11 copyrights, 39 registered designs and 140 trademark to its credit along with global R&D centre recognised by Govt of India
· Company has many World’s first in the air cooler industry including, World’s first wall mounted air coolers, I Pure Technology, Mosquito repellent technology, Touch screen, removable water tank, humidity control, voice assist etc.
February 15, 2017: Can an air cooler gives you the benefit of an air purifier, mosquito repellent, interact with you and gives you the comfort of cool and pure air! World’s largest air cooler brand Symphony’s latest offering for the residential segment - ‘Touch Range’ has all this along with many other unheard features for an air cooler.
Touch range is loaded with new age features like Touch screen, voice assist, mosquito repellent, 4 side cooling pads and gives powerful cooling through double blower among others. Additionally, Symphony Touch range powered by revolutionary i-PURE Technology will have PM2.5 wash filter, bacteria filter, allergy filter and smell and dust filter for delivering cool and pure air.
Company has launched 5 models in the ‘Touch Range’ ranging from 20 ltr to 110 ltr for every application of residential segment and is capable of cooling areas upto 600 square feet. Company is organising dealers meet across 56 cities of India to launch this range nationally.
Speaking at the launch, Mr. Achal Bakeri, Chairman and Managing Director, Symphony Ltd said, “Innovation is a part of our DNA and this launch is yet another example of our thrust on R&D & Innovation. One of Symphony’s fundamental business strategies is to drive growth through cutting-edge R&D. Our strength of intellectual property has provided a foundation for many unconventional product ideas to grow into incredible market successes.”
Symphony commands over 50% market share in the organised air cooler industry in India. Strong believer in R&D and innovation, Symphony to its credit has 13 patents, 11 copyrights, 39 registered designs and 140 trademarks to its credit along with global R&D centre recognised by Govt of India.
“In addition, we believe, innovation must continuously respond to customer challenges, evolving social trends, customer lifestyle realities and hence we make air coolers more relevant, intuitive, evolved, connected and respectful of the environment,” said Mr. Bakeri.
The Touch range has digital touch screen for effortless operations, interactive feature ‘voice assist’ guides you while operating the cooler, mosquito repellent keeps insects away and lets you enjoy cool and fresh air. In addition, touch range has 6 high efficiency cooling pads covering all four sides, removable water tank, cassette type removable pads for easy maintenance, double blower for powerful air throw, electronic humidity control, full function remote etc.
Symphony Ltd has created a basket of over 35 models of air coolers in the residential segment with wide variety, created niche segments and enhanced product features. Symphony’s products are rated superior by customers because of its performance, robust engineering, unique features, aesthetic designs and energy efficiency.
Residential air cooler market in India is estimated to be around Rs. 3,000 crore and growing at 15-20% per annum. Symphony Ltd is the market leader in the Indian air cooler industry and commands 50% market share in value terms among organised players.