Nilkamal organized ‘Pillow Fight Championship’
15th February, 2017: Nilkamal, one of the leading manufacturers of home, office furniture and mattresses recently organized ‘Pillow Fight Championship’. This championship was held at Phoenix Marketcity Mall, Bangalore on 11th& 12th of February 2017. They received 300+ entries as the visitors of the mall registered for the competition with great enthusiasm. The participants chose their friends, siblings, spouse and other members to play the friendly pillow fight match. The participants belonged to different age groups like kids, teenagers, couples, and parents with kids, all enjoyed the activity. Each match was scheduled for a minute and the winners were announced at the same moment. The winners were presented vouchers from the brand.
Priyanka Parekh from Nilkamal commented, “Pillow Fight is an age old concept, as children, all of us have engaged in this game. The purpose of the match was to recreate the childhood reminiscence and engage audience in a fun-filled match. We are over-whelmed with the response we received from the audience. This is the first pillow fight program organized by us. Looking at the success of the event we plan to organise many such events in the future.” The competition was covered live on the social media channels of the brand with timely posts and videos shared from the activity. They also offered 25% discount on all mattress purchases from @home store in Bangalore.
Nilkamal as a brand has always come up with innovative activities to connect with its customers and serve them in any circumstance. This championship marked another milestone of one such event.
About Nilkamal:
Founded by first generation entrepreneurs, the corporate leadership of NILKAMAL LIMITED is young and poised to lead the Company to greater heights. Maintaining leadership in its market segments through core values and hard work is a basic tenet driving the company. We are listed on the National Stock Exchange and Bombay Stock Exchange since 1991. Our turnover (FY 15-16) exceeds INR 2000 crores ~ USD 300 million.