Ø Bags the Asia-Africa-GCC Retail & Shopping Center Congress and Awards
Ø Total award count in last 7 years reaches 49
Mumbai, February 22, 2017: Thane’s most preferred shopping mall, KORUM has once again proven why it’s a favourite among the shopaholics of the city. KORUM Mall, the complete shopping and entertainment destination of Thane, has been honoured with two esteemed awards at the Asia-Africa-GCC Retail & Shopping Center Congress and Awards for two of its innovative and unconventional campaigns.
The first award was presented to KORUM for Retail Marketing Campaign of the Year for the Denim Fest held in June 2016. The three-week fest consisted of exclusive offers and irresistible discounts on a wide range of styles, shades and various brands of denims, jackets, t-shirts and other merchandise. The mall was decorated distinctively with various denim apparels throughout and the event was a huge success among ardent denim lovers.
The next award bestowed on the mall was for Best Use of Social Media in Marketing for the campaign designed to mark the celebrations of Indian festival Dussehra. Swanky home appliances, a coveted smartphone and many other splendid gifts made their way into the lucky customers’ fortune during what the mall named ‘Electric Dussehra’. This campaign gained momentum after a stupendous twitter contest was held by the mall that received a commendable response from shoppers.
Speaking on the occasion a KORUM spokesperson said, “It is highly overwhelming and motivating to be honoured on such a distinguished platform; for our endeavours that we have consistently and perseveringly directed towards offering the best services to our customers. We certainly hope to continue creating such events and moments that will be worthy of appreciation from our customers and all stakeholders.”
The award ceremony was held on 13th February 2017 at a 5-star hotel in western suburbs.
About KORUM
KORUM Mall, developed by Kalpataru Retail Ventures Pvt Ltd, is located in the heart of Thane. Over the last 7 years, KORUM has emerged as one of the key lifestyle shopping destinations for the people of Thane and the central suburbs of Mumbai. The mall sports over 115 prominent brands such as INOX, Westside, Star Hyper, Reliance Trends, Reliance Digital, BBLUNT Stylebar, FUNSKOOL, Timezone, Jack & Jones, Puma, Crocs, Color Plus, The English Department, Barbeque Nation, FBB, Fabindia, Jashn, Vero Moda, Louis Philippe, Allen Solly, Maroosh, Starbucks Coffee, Burger King, KFC, Gelato Italiano, Pop Tate’s and others.
KORUM Mall brings international expertise in shopping mall design, world-class infrastructure with one of the largest parking accommodation spaces, customer-friendly service and eco-friendly business practices. It is a one-stop destination providing a full range of entertainment, lifestyle, and fine dining options – a complete 360 degree experience for all.
KORUM Mall, one of the leading malls in Thane has so far received 49 accolades across India. Being the pioneer in the mall format in Thane, KORUM continues to provide a differential experience to its patrons with its events and other initiatives. Since its inception, various efforts have been taken to meet the growing demands of consumers while also making mindful contributions through the years.