27 February 2017, Bangalore: Games2win – a leading Casual Games Company with over 100 million games downloads and 1+ Billion annual engagement minutes announced its success with “Game Commerce” – a brand new engagement concept that gamifies Fashion E-Commerce with Dress Up Games
Alok Kejriwal – CEO and Co-Founder of Games2win said, “Dress Up Mobile Games are one of the most played games in the world, by girls across all age groups. Globally, Dress Up games enjoy over 300 million downloads a year. While developing these games, our Product Managers conduct deep research about fashion trends, concepts and what’s hot and what’s not. A few months ago, it occurred to us to approach some of the most popular online fashion brands in India and proposed featuring their best products in our games. Many progressive brands loved the inventiveness of our idea and signed up to be featured!
We launched ‘Indian Fashion Stylist’ on the Android and iTunes stores featuring stylish garments from leading brands such as Limeroad.com. Within the game, when consumers play with branded products, we highlight the brand and link the product to the brand’s Mobile website where consumers can spend more time mobile shopping, exploring shopping options. We believe that this blend of deep engagement with fashion, brands and game play is a massive leap forward in mobile experiential marketing and delivers 100 times more engagement vs. static or video mobile ads. In ‘Game Commerce’, consumers play with the brand. They connect at a personal level vs. just watching an ad. This makes them remember the brand and even buy it”.
Suchi Mukherjee – CEO and Co- founder, Limeroad.com said, “As one of India’s largest fashion, lifestyle and accessory companies, we at Limeroad are very open and receptive to innovation and ideas that further expand our brand footprint and create a deeper level of engagement with our audience. The Games2win idea does just this splendidly and promotes our brand amongst the teen and tween audiences who are harder to influence and target. We are keenly watching this game and hope it grows bigger!”
Within a week of launch, the game has recorded 20,000 downloads and over 170,000 game plays. While playing the game, a stunning 40% of consumers have clicked on the live links to visit the mobile pages of the fashion brands and explore more options.
About Games2win: Games2win – Based in Mumbai and San Francisco, is a gigantic casual games business, operating across a global footprint, leveraging its own and partner IP to create an entertaining gaming experience. The company is profitable and has clocked 102 million game downloads across the iTunes, Android, Windows and Kindle platforms all via viral installs. Some of its games – Parking Frenzy, Star Fashion Designer, Fab Tattoo Series & Fashion Diva, have topped the global app charts. In 2016, the Company delivered over 1.2 Billion minutes of global engagement.