~India gets famous premium taste ~
26th February 2017, Mumbai - Aspri Spirits, leading importers and distributors of some of the finest brands in the world of Wines and Spirits hosted an exclusive tasting of “Campari Aged Boulevardier”, on 16th February 2017 at MasalaBar, Mumbai.
The evening commenced with exclusive Campari cocktails curated by Aspri Spirits for the evening. The patrons were taken through the process of how the cocktails were created. The Campari Aged Boulevardier were kept in the Campari 3 litre Oak Barrels for over a month where it underwent ageing. The ageing develops a smooth and deep flavour to the cocktail.
Aspri Spirits created 3 different twists with Campari for the evening; Barrel Aged Campari Boulevardier, Original Classic Negroni and Negrovski
Barrel Aged Boulevardier
Equal parts of Campari with Scotch Whisky and Sweet Vermouth left to age in white oak barrels for over a month. A nice balanced palate
Original Classic Negroni
Equal parts of Campari with Gin and Sweet Vermouth. The Original Classic purely with a mature palate.
Negrovski
Campari with Vodka and Sweet Vermouth. A slightly drier version with a kick added.
Guests were seen enjoying and sipping on the “Campari Aged Boulevardier” along with scrumptious appetizers curated by MasalaBar that complemented the cocktail perfectly well.
Jackie Matai, Co -Founder – Aspri Spirits said “Negroni is a Classic drink and all-time favourite with patrons who love Classic Cocktails. Worldwide cocktail trends are changing and so is in India. Hence, we wanted to highlight how aging adds flavour to the cocktail and gives it more balanced palate. And therefore, we wanted to make the Boulevardier a hero tonight followed by the Classic Negroni. The whole idea is to showcase how Campari can be used and aged with different alcoholic base.
About Campari
Campari is an alcoholic spirit famous for its passionate Italian style and excellence throughout the world and obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating and stimulating drinking experience.
ABOUT GRUPPO CAMPARI
Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari owns 18 plants and 4 wineries worldwide and has its own distribution network in 19 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.
About ASPRI
Aspri Spirits Pvt. Ltd. was established in 2004. The company today represents some of the finest brands in the world of Wines and Spirits and is one of the leading players in the imported alcoholic beverage segment. The company with its commitment to ensure highest quality standards focuses on the sales, marketing and distribution of its diverse portfolio and is dedicated to building premium international brands in travel retail and domestic markets across South Asia.