Heart throb Arjun Kanungo’s single “Ek Dafaa” that released on Jan 12th was the first song to have a debut on Audio LIVE today in India. A platform that allows publishers to voice their story on Facebook with words and not video. This new feature finds creative ways to go live and reach audiences with audio only.
Adds Arjun Kanungo, “I am very excited to partner with Facebook for AUDIO LIVE with my first single of 2017 “Ek Dafaa (Chinnamma)”. The response to the song has been huge and I am overwhelmed.”
The song within hours of its release has been an instant hit with the fans. This song comes after 2 massively successful past releases - the party track Baaki Baatein Peene Baad and the love ballad Fursat. Both these songs garnered a whopping 60MN views across digital services in less than a year. He bagged the ‘Best Pop Debut’ for Baki Baatein Peene Baad at the most coveted Global Indian Music Academy Awards in 2015.
Audiences using Android devices will be able to continue listening to a Live Audio broadcast even if they leave the Facebook app or lock their phones, while iOS listeners will be able to continue listening as they browse other parts of Facebook.
