Hyderabad, January 18, 2017: International fashion brand Max, today launched its grand retail outlet at Geetha Nagar, in Malkajgiri. The new store was inaugurated by Mr Vivek Sharma, Regional Manager, Operations, Max Fashion India.
Spread across 12416sq. feet the new outlet assures international shopping experience to all its customers. The new store is a unique fusion of fashion and aesthetics. Positioning itself on the mantra ‘Make every day Fashionable’, Max is the fashion destination for every family. Max has more than 160 stores across 60 cities with over 5 million loyal customers. As a part of the launch Max Fashion partnered with Don Bosco, a leading NGO to spread happiness among the underprivileged children.
Speaking at the launch, Mr Vivek Sharma, Regional Manager, Operations, Max Fashion India, said, “We are very excited to launch our new retail outlet in Malkajgiri. This is the 13th store in Telangana. We are expanding our footprint and aim to serve more customers in the city. We are thankful to people of Malkajgiri of accepting Max as their leading fashion consultant.”
Brief note about the Nautical Spring Summer Collection:
Women’s Wear
The range unfolds into a bold and striking collection inspired from the Marina Luxe. It conveys a testament to its sunny brand of optimistic fashion with silhouettes such as crisp cotton volume cold shoulder, oversized blazer, flared sleeves, cropped shirts making it a clean minimalistic staple for the season. It also incorporates designs based on tropical prints and ditsy floral with luxurious fabrics such as weightless georgette, rib knits and sheer fabrics with embroidery details. Blush tones, muted corals mixed with digital botanical prints, handcrafted patchwork patterns, form a luxe inspired chic line of clothing for women’swear this season.
Men’s Wear
This classic resort collection gives you a perfect wardrobe solution for your upcoming summer getaway vacation. The foundation is laid with rich classic palette of white and navy. Pink and pool blue adds freshness to the look along with clear Sky. Indigo dyed fabrics woven in shades of blue and white with an accent of beige, Jacquard patterned collar rib, multicolour placement reverse collar, color blocked tees form the highlights of the season. The quirkiness is added with graphics and motifs inspired by holiday resorts. The yacht motif, minimal holiday poster inspired graphics, surfer icons, tropical motifs, distressed typos, beach life quotes, chevron patterns and palm tree motifs all up the quirky fun quotient of the collection. The spring collection is relaxed making it perfect for a day out in the sea.
Indian Wear
This collection draws inspiration from 70’s vintage graphics, blues of Jodhpur palaces. Breezy layers, languid silhouettes, kistch bohemian spirited look give the spring collection an edge over others. The mix of two extremes brings out this chic modern day look. Urban styling & minimalist approach is the key detail of the collection. Jackets, long tunics, Kedia tops, shift dress, midi dresses and ombre swing tunics are the key highlights of the collection. The range has exquisite print textures on rich and natural feel fabrics. Global folk mix n match of patterns from across Europe & Asia adds drama to this collection with a modern take.
Kid’s Wear
For the girls, Max has cool blue sea of the nautical resort collection with fun floral blends. The fabrics have a lot of textures like popcorn knits, crepe, georgettes and slub jerseys. Shift dresses, cold shoulder tops and dresses form the key highlight of the season with watermelon shades of pink with reds and navy. Florals blossoms in soft colors of pastel pink and corals mixed with denim blues, tangerine yellows, strawberry pinks and fun fruity appliques add the fun quotient to the collection. As for boys, nautical being the current rage of the season we can see little boats enhancing the look with all over print tees, chest prints and bottoms. Polos, character tees, hoodies along with dynamic graphic t shirts brings the collection alive. To add a little fun to the collection we have funny pirates with a crew full of underwater creatures in bright colors. So, all the pirate ship on an unforgettable cruise.
About Max Fashion:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have a network of 190stores in India by the end of FY 16-17.