About Company
Our client is the 3rd largest private sector bank, offering the entire spectrum of financial services to customer segments including Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The bank has a vast retail footprint of over 2,750 branches and 13,000 ATMs. The overseas operations of the bank are spread over its 9 international offices with branches at Singapore, Hong Kong, DIFC (Dubai International Financial Centre), Colombo & Shanghai, and representative offices at Dubai and Abu Dhabi. The bank recently upgraded its representative office in Shanghai to a branch & became the first Indian private bank to set up a branch in China.
Business Challenge
India is in the midst of a major demographic transition. Today, more than half of India's population is under the age of 25. By 2020, India's average age will be just 29 years. This is a digital demographic — one that expects businesses to provide solutions immediately. At the same time, the mass affluent — no matter what their age — have similar expectations. In order to stay competitive, bank needs to provide a strong response to these new consumer demands. As customers increasingly expect digital services to help them manage their financial needs, banks need to evolve and introduce new technologies that enable personalized, anytime-anywhere experiences.
It aims to provide innovative and differentiated services to increase their competitiveness. With the vision of “Next Generation Banking with a difference,” the Bank’s goal was to offer “one-stop” integrated financial services to its customers.
Solution
GlobalSpace provided them with the solution of self-service or SPEED BANKING KIOSK. Immersed in digital technology this KIOSK was able to offer them much more beyond their expectation. With a KIOSK in each of their branch, customers can have an option of self-service thus reducing the operational time for employees and also empowering the customer with the ability to perform banking without much intervention from the bank officials.