The special contest was held in association with Tata Sky subscribers
Mumbai, 17 December 2016: Zindagi announces the winners of ‘Zindagi New Year in Turkey Contest’ that was held in partnership with Tata Sky for the blockbuster Turkish show, Fatmagul. The 5 lucky winners of the special on-air contest have won an all-expenses paid holiday for themselves and a companion each to Turkey. Sonam Kataria (Ghaziabad), Monojit Ray (Kolkata), Shilpa Dilip Nandoskar (Mumbai), Shaikh Mohammed Zafarullah (Dhanbad) and Amar Nath Ganta (Navi Mumbai) have won a three nights and four days trip to Istanbul, Turkey. The specially designed contest that culminated on 5th December was held exclusively for Tata Sky subscribers. It received an overwhelming response from viewers across the country. Zindagi, the No. 1 Premium Entertainment Channel has always offered viewers unique experiences and presented the best stories from across the world. This initiative was an extension of the channel's proposition of bringing the world closer for viewers of India.
Zee Entertainment Enterprises Ltd. (ZEEL), Chief Business Officer, Mr. Sunil Buch said, "It’s been great partnering with Tata Sky on this contest and we hope to associate with them in future for some more exciting initiatives. This contest is our endeavour to bring our viewers who have been ardent fans of Turkish shows closer to Turkey and Zindagi.”
The on-air contest was held from 21st November to 5th December. Tata Sky subscribers had to answer questions based on the top rated primetime series, Fatmagul by pressing the Red Button on their Tata Sky remote while watching the show on Zindagi. The contest was LIVE on Zindagi only during the original episode airing i.e. from 9: 00 PM to 10: 00 PM, Monday to Saturday. The contest was promoted aggressively through promos on the Default Landing Channel, Search & Scan and Guide Banners across all TATA Sky households.
About Zindagi:
Zindagi, the No. 1 Premium Entertainment Channel, was launched with the promise of bringing the best shows from across the world to Indian television screens. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives that unveil universal emotions.
At Zindagi, every show is not just a story but a reflection of life experiences. Each story is not only beautifully crafted but also delivered with impeccable direction and utmost sensitivity in terms of treatment and portrayal of the characters. Audiences relate to these endearing and powerful characters and index it to their own life journey savouring every moment.
The channel's positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word Zindagi. Across the world, life is a finite procession of moments and it’s important that we live each and every one of them. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands and true to the thought leader grain of Zindagi.
Zindagi is the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. The combined heritage and influence of Zee Entertainment Enterprises Ltd as a leading global media conglomerate ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment.
About Tata Sky:
Tata Sky is a JV between the TATA Group and 21st Century Fox. Launched In 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.Tata Sky has been a pioneer in the HD Set top box segment having captured a dominant market share in the category. It has been continuously adding new channels across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2.5 lakh towns with over 16 million connections in India. For details log on to www.tatasky.com