India 16 December 2016: Reinstating its quest to foster the nation’s adventurous spirit, Woodland, the outdoor apparel & footwear brand has partnered with Enchanted Valley Carnival, a multi genre music festival in India. This unique music and camping festival is scheduled to take place at Aamby Valley, Pune on Dec 17-18, 2016. Woodland is proud to be its deservedly rightful associate sponsor and will be offering adventure activities/sports like bungee jumping and ATV rides to the visitors. It is the first-ever music festival in Asia to have a fully-fledged campsite with around 200 tents which are being provided by Woodland.
Speaking about the association, Mr. Harkirat Singh, MD, Woodland Worldwide said, “Woodland is known for its adventure and outdoor products. We are the ideal partners for event as it is also known for its adventure and sporty activities. We are the choicest cohorts to offer a plethora of perfect sport activities to the adventure seekers. We want people to experience the matchless thrill of coming out of their comfort zones and indulge confidently in the courage zones. After all, life begins at the end of your comfort zone. Every single moment spent at this Carnival should be cherished for life.”
Complementing the brand image and its fearless spirit, Woodland has created a series of unique activities that promote team spirit and camaraderie subtly reflecting the carefree essence of nature. One of the activities include “Block Your Tent” which will enable visitors to select their favorite location in the camping area-“Woodland Enchanted”. It will also allow them to choose like-minded neighbors and include them in their plans. The first 100 individuals, who will book their tent through this feature, will win the coveted Woodland T-shirt.
Music binds us closer to nature and awakens the senses to appreciate nature’s offerings. Complementing this pulse, Woodland offered free passes to music lovers to experience this electrifying festival. Ease in accessibility and communication, the brand ran two contests on its all social media handles for over four days. In one contest, the participants were asked to send videos of the music created by them by tapping something around them. In another contest, they were asked to take a screenshot of the fast moving video, winners of which have been announced today.
So what are you waiting for? Rejoice in nature, buckle up, brace your shoes and make your New Year unforgettable and adventurous with Woodland.