‘New Beginnings’ from Manyavar – celebrate each new occasion in a New Kurta
Youth icon Virat Kohli talks about making little moments memorable in a kurta
Kolkata, 09 December, 2016: Manyavar, India’s leading brand in men’s ethnic wear, has recently launched its new ad campaign ‘New Beginnings’. The campaign encapsulates the very spirit of Manyavar – a brand that aims to celebrate every occasion in life, be it weddings, festivals or even small beautiful moments that are usually overlooked by us. Hence ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar, inspires us to celebrate life and savour every moment!
Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.
Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.
Speaking at the launch of campaign Mrs. Shilpi Modi, Director, Manyavarsaid, “True to our spirit this campaign is about rejoicing every moment in our lives –bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover themselves and reconnect with their traditions. A kurta symbolizes positivity and celebration that is the essence of our culture.”
Manyavar has over 400+ stores across the Country. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.
To watch the ads, click here:https://youtu.be/aJrQgNDhGrc
About Manyavar
In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became popular for occasion wear - from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.
Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.
Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.
Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief - we rise when our associates prosper.