6 December 2016 New Delhi: PAYBACK, India’s largest multi-brand loyalty program has been conferred the “Best Loyalty Program Award” in the loyalty segment at the prestigious CMO Asia ‘Global Marketing Excellence Awards’ held at Taj Land’s End, Mumbai.
Mr. Gaurav Khurana, CMO at PAYBACK India, excited and thrilled about the award, said, “We are delighted to be recognised again as the ‘Best Loyalty Program’ and being a customer-centric organisation it only encourages us further to enhance our proposition and drive value for millions of our members. It is truly an honour to receive this recognition for our efforts towards delivering the best and showcases our continuous commitment to strive for excellence in loyalty space.”
In addition to this, PAYBACK was recently awarded with the “Best Loyalty Program Award” in loyalty space at CMO Asia ‘Global Brand Excellence Awards’ held at Dubai Mall. The brand has showcased that how it has operated the best loyalty offering such as value to the customer, enhancement of the brand for the program partner, to name a few.
It also won ‘Customer Loyalty Program Award’ at Retail Excellence Awards organised by CMO Asia in Singapore. The company received the distinguished acclaim for its innovative services and range of offers that cover almost all daily customer needs.
PAYBACK has made its mark in the loyalty industry with multiple awards bagged for loyalty, innovation, and technology. This year PAYBACK India won several awards in the loyalty space and every award adds credibility and trust for our partners and customers.
PAYBACK India was awarded as the “Champion of Champions - Loyalty Program of the Year” at the 9th Loyalty Summit 2016 held in February. The company also won 'The Best Loyalty Team and Best Rewards Program' at the Summit as well. The other awards include Award for Retail Excellence at Asia Retail Congress for ‘Best Customer Loyalty Program’ and ‘Best Technology Initiative/Implementation’. Additionally the organisation CMO Asia National Award for Marketing Excellence 2015 in the ‘Best Loyalty Program ‘category for innovative marketing strategies.
In past years, PAYBACK has bagged the Gold at the India Digital Awards 2015 under best-prepaid product (loyalty card) category from the IAMAI (Internet and Mobile Association of India and won the “Product of the Year” in 2013 in the Reward Points and Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India. In 2013, PAYBACK won the Retailer Customer Service Award for 2013 in Customer Service-Business Services category.
About PAYBACK India:
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. PAYBACK has over 50 partners including affiliate brands participating in the Network across both in-store as well as online formats namely American Express, ICICI Bank, HPCL, MakeMyTrip.com, Big Bazaar, Food Bazaar, fashion@BigBazaar (FBB), Food Hall, Central, Home Town, Brand Factory, Formule 1 Hotels, bookmyshow.com, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.
PAYBACK also offers the Corporate Rewards Program - a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. It delivers superior program experience to members through a dedicated call-centre and online service access.