Introduces 3-models of Direct Cooling Refrigerators; Frost Free to come soon
Brand Ambassador Madhuri Dixit will endorse new range of Refrigerators
Hyderabad, December 20, 2016: Intex Technologies, a leading consumer electronics major, has expanded its product portfolio in the consumer durables space by foraying into the Refrigerator segment. Intex has roped in Bollywood Diva, Madhuri Dixit, as its Brand Ambassador for the new range of Refrigerators.
Intex has introduced 3 models of single-door direct cooling refrigerators with a capacity range of 170Ltr to 190Ltr. Certified with 4-star BEE ratings, the refrigerators will be available in a price range of INR 10,900 to INR 14,300. Frost-Free Technology enable models will come in by early next year.
The stylish DC refrigerators come with a leather body to give a rich feel, a strong toughened glass shelf, supplemented with rust-free feature to ensure enhance life. The special features in all refrigerator models is the Cool Pack. It is a specialised component that helps keep perishables from getting spoiled even during power cuts/ failure by retaining the coolness for an extended period of up to 10 hours. Refrigerators are powered with robust and durable compressors, which optimize energy efficiently, leading to saving costs without compromise on performance.
“Intex as a consumer durable brand has been well received by consumers and market, and after the phenomenal response our products have got, we have enhanced our product portfolio with refrigerators. With the inclusion of these product categories, we are sure it will further establish a consumer connect and help in consolidating our position,” stated Ms Nidhi Markanday, Director & Business Head-Consumer Durables & IT, Intex Technologies.
The South Indian market has been a stronghold for Intex’s consumer durables business. In the last 3-years, Brand Intex’s business has grown manifold from Rs 10 crore in 2013-14 to Rs 175 crore in 2015-16, registering a growth with a CAGR of 220%. Chennai, Coimbatore and Hyderabad/ Secundrabad are the top markets for Intex.
Cities
|
2013-14 (in Lakh)
|
2014-15
|
2015-16
|
Hyderabad
|
403.60
|
1,287.80
|
2,238.98
|
Vizag
|
253.26
|
800.95
|
1,180.79
|
Vijayawada
|
167.23
|
607.08
|
1,062.68
|
As part of the expansion of the Consumer Durable portfolio, in 2016, Intex enhanced its LED TV range with Smart LED TVs including 4K TVs, washing machines with fully-automatic models and introduced new products like Air-Purifiers and Currency Counting Machines. With all this, the number of product categories within Consumer Durables portfolio has increased to 7 in total.
RB1904WBB
|
RB1904WWT
|
| Star Rated Refrigerators | Star Rated Refrigerators |
| Load bearing Shelf | Toughened Glass Shelf |
| Stabilizer Free 135V ~ 290V Reliable Operation | Stabilizer Free 135V ~ 290V Reliable Operation |
| Longer vegetable freshness | Longer vegetable freshness |
| Durable compressor which offer 5 Years warranty | Reliable & durable compressor which offers a 5 year warranty |
