- Legendary actress Smt. Hema Malini sparkles in Forevermark jewellery curated by AVR Swarna Mahal - Bangalore, 21st December, 2016:
21st December, 2016, Bangalore : AVR Swarna Mahal launched Forevermark Diamonds at two stores (Dickenson Road and Jayanagar) in Bangalore today. Graced by the presence of the evergreen actress Smt.Hema Malini, the evening was a dazzling affair that celebrated diamonds and showcased a range of exquisite Forevermark jewellery.
While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, AVR Swarnamahal is a highly awarded and celebrated jewellery chain store in South India. Four generations of world class jewellers have strived to provide authentic jewellery and value for money to their respected clientele. The synergy of these two brands has brought about an ideal collaboration by creating ethical hallmark jewellery pieces.
Speaking on the occasion, Sachin Jain, President India, Forevermark stated, “AVR Swarnamahal has always received accolades and was also awarded the “Best jewellery showroom in South India” from the All India Gems jewellery association. Their exquisite design and craftsmanship enhances the beauty of the Forevermark diamonds and we look forward to continuing our long-standing relationship with the brand. Forevermark only partners with authorised retailers such as AVR Swarna Mahal, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. “
Highlighting the partnership, Mr. A.B.S Sanjjay, Managing Director, AVR Swarna Mahal said, “Forevermark has the most stringent process of selection, offering only the best quality of diamonds to its partners. Each Forevermark diamond that is a part of this collection is a testament of trust that the brand resonates. We are delighted to have associated with Forevermark, who are the diamond experts with the heritage of De Beers.”
Legendary Bollywood icon, Smt. Hema Malini, attended the event wearing a stunning Forevermark diamond necklace set. Speaking about her association she said, “A diamond is forever, it is the eternal promise Forevermark provides to you. Knowing that less than one percent of the world’s diamonds are eligible to be a Forevermark, makes me feel extra special to wear this beautiful necklace crafted by AVR Swarna Mahal.”
Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com
ABOUT AVR SWARNA MAHAL
AVR Swarna Mahal was conceptualized 89 years ago and is a company backed by 8 decades of exemplary service rendered by four generations of world class jewellers thus deservedly earning the status as one of the best chain jewellery stores in South India.
AVR Swarna Mahal stands for authentic jewellery, value for money and respect for our clientele. Shri A.V. Ramachandran Chettiar was the founder of AVR jewellery. The legacy of generations was upheld by our current Chairman, Shri A.B.Sudarsanam , under his leadership the company set new standards and trends for which he won slew of Awards like the Gem of India thrice.The Company has contributed towards education and educational societies, and sponsoring public amenities all over the city. The company is now headed by his dynamic son Shri A.B.S.Sanjjay & supported by his wife Mrs.Soumya Sanjjay.
AVR Swarna Mahal has always received accolades including the “Best jewellery showroom in South India” from the All India Gems jewellery association. The Company also received Award for “Stunning Design” at the Jewels of India Expo at Bangalore and Mr.Sanjjay was also honored by the Tamil Nadu Governor His Excellency Dr.K. Rossaiah with the “Dharmaprakasha” award for excellent public service, National Jewellery Association bestowed the – Best Jewellery Store – South Award.
The latest haloing glory has been sweeping a whopping 4 awards in the recently held UBM Retail Awards 2016.
AVR Swarna Mahal’s Vision : “To provide fantastic buying experience , great Customer Service and widest variety of jewellery in all towns & cities across South India.”
