12th December’ 2016, Chandigarh: Government of India has launched Digishala, a 24x7 TV channel committed to educate the masses on various digital payment modes.
In this crucial hour of demonetization, when businesses, consumers and common man are battling tough times to stand up to the test of doing cashless transactions, government’s initiative to come up with a channel for the purpose is an innovative and commendable step.
Dish TV, the country’s largest pay digital platform for distribution of television channels, welcomes the step by placing the channel on its platform. The channel Digishala was placed on Dish TV’s LCN number 2036 as soon as it was dedicated to the people of the nation by Shri Ravishankar Prasad, honourable Minister of Electronics & IT & Shri P.P. Choudhary, MoS, Electronics & IT.
With the placement of the channel on its platform, DishTV became the country’s only pay DTH provider to offer access to Digishala to television viewers across the country. DishTV has a subscriber base of more than 15 million.
Digishala, is a free to air channel that aims to introduce the use of cashless, paperless and faceless digital payment transactions to rural and semi-urban people across villages and small towns, that is areas where DishTV enjoys a unique reach and top-of-the-mind recall.
DishTV, the leader in Direct-to-home space in the country had way back in 2003, pioneered the introduction of digital modes of revenue collection and to further harness that, had introduced prepaid cards for its trade partners.
As online transactions, credit cards and a cash less society become buzz words today, Dish TV takes pride in having a subscriber base wherein more than 40% of its customers do online recharge transactions. As far as B2B transactions are concerned, DishTV have them all as cashless.
About DishTV: DishTV is Asia Pacific’s largest direct-to-home (DTH) company and part of one of India’s biggest media conglomerate – the ‘Zee’ Group. Dish TV has on its platform more than 582 channels & services including 22 audio channels and over 55 HD channels & services. Dish TV uses the NSS-6 satellite platform along with the Asiasat 5 and SES-8 platforms which makes its total bandwidth capacity equal 828 MHz, amongst the largest held by any DTH player in the country. The Company has a vast distribution network of over 2,268 distributors & over 244,668 dealers that span across 9,322 towns in the country. Dish TV has thirteen 24* 7 call centers catering to 11 different languages to take care of subscriber requirement at any point in time. For more information on the company, please visit www.dishtv.in