New Delhi, 20th December 2016: Premium Chocolate brand, Chokola announced the launch of its first Chokola Baby boutique at La Femme, Fortis, Greater Kailash part II on 15 December 2016. After a huge success of its existing outlets in Delhi, Gurgaon, Mumbai and Bangalore; this outlet is a first in the series that focuses only on new born baby celebrations. While the store retails a selection of its existing signature products, packaging plays an integral part in the offer within the new outlet.
Spread across 6 x 6 feet area, the boutique is compact and yet ergonomically designed. The format remains similar to the flagship model with obvious additions of blue and pink colour targeting the right audience i.e. new parents.
With the launch of its first Chokola Baby outlet in Delhi, Chokola now has a total of 7 outlets across the country besides the e-commerce website chokola.in.
On the occasion, Mr. Vibhu Mahajan, COO, Chokola shared his vision by stating “Our endeavor of spreading happiness truly comes alive with the launch of Chokola Baby. The idea came up, when we felt the need to cater to the new parents. Through this concept, we are getting a beautiful chance to serve the family of new born babies and become an integral part of their celebrations.”
Ms. Anika Parashar, COO Fortis La Femme, who inaugurated the Chokola Baby Boutique at La Femme Greater Kailash said, “It’s a sweet pleasure to have Chokola Baby come on board and treat the new parents and guests with chocolaty delights at the hospital. I wish them all the very best for their new concept and hope we together continue to bring in more happiness for our patients and guests.”
About Choko la:
Chokola derived from the Mayan word to drink chocolate together, was founded in the year 2005 and with a vision to introduce beautifully crafted chocolates that are unique, alluring and distinctly artistic. With a focus on creating magnificent chocolate pieces using the highest quality ingredients, the brand has in over a decade, grown its presence. It is one of the pioneer brands in India to offer real chocolate, a very high end chocolate experience. Driven by a passion for chocolates, Choko la is all about pure chocolate with a universal appeal as an ageless and alluring comfort food that transcends social, demographic and cultural boundaries. With many successful boutiques in Delhi, Gurgaon & Mumbai, Chokola is all set to make the world a happy place where there is purity, celebration, love, togetherness and joy all around.
Driven by a passion for chocolates, Chokola was born out of a desire to share that passion with the world; with that in mind, Ms.Vasudha Munjal created Chokola – A boutique for only the finest chocolates that now has many successful outlets and a state of the art manufacturing unit based in Delhi NCR. Ms.Munjal’s keen interest in chocolate took her to Cordon Bleu, London followed by the Barry Callebaut Academy in Singapore. Equipped with a blend of passion, confidence and talent, Ms.Munjal is all set to share her love for all things chocolate with the rest of the world.