The third digital campaign after 2 successful digital campaigns currently engaging consumer on social media
Mumbai, December 16, 2016: Asian Paints commercials are always worth the wait. This time, India’s leading paint maker has unveiled its online commercials for Apcolite Advanced Emulsion. The commercial addresses consumers’ fear of walls getting dirty due to various factors including spilling or any form of stain that can cause accidental ruin to the walls. People think cleaning stains from the wall is a herculean task and all potential sources of stain have to be kept away from walls as much as possible. However with the use of Apcolite Advanced Emulsion along with Advanced stain Guard one can stop worrying of their kids spoiling the walls and proudly say #Daagsekyadarna. This advertisement was launched by Asian Paints on 25th November on YouTube and since then it has grabbed many eyeballs on the digital platform showcasing how much consumers fear stains on the wall and have now found a simple solution to their problem with Apcolite Advanced Emulsion and Advanced Stain Guard. Asian Paints have released both these advertisements on the digital platform and have received over 1 million (10,29,523) views till date.
Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. shared, “The film taps into the wide-spread belief that once there is a stain on the wall, it stays permanently and therefore one has to be cautious in order to avoid their beautiful walls from getting dirty. Now gone are the days of living in the fear of kids making the house a playground or guests spoiling the walls. With the application of Apcolite Advanced emulsion with Advanced stain guard, the cleaning of the walls becomes a cake walk and is the perfect choice for the high traffic areas of the house as well.”
“On 15th and 16th Dec we are also conducting an interesting contest on Twitter for the #Daagsekyadarna campaign. In an effort to raise awareness and excitement for the campaign, we are asking our followers to show us their reactions to stains – both verbal and facial. Interesting entrants will have an opportunity to feature in a grand stain reaction video which we will then be putting together as the culmination of the campaign. Till the time of this release we have already received more than 300 video entries, 15000+ tweets.”
With Asian Paint’s Apcolite Advanced Emulsion, let’s be fearless and say, #Daagsekyadarna! For more information please log on to Twitter and visit Asian Paints on: (Twitter handle- @asianpaints)
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.
https://www.youtube.com/watch?v=xLijmCveEFc
https://www.youtube.com/watch?v=g0yj-fLxmIc
