Aaj Tak promotes the 5th Edition of Agenda Aaj Tak with an innovative OOH Campaign to highlight “Khabron ka Black and White”, inspired by the demonetisation drive

Aaj Tak promotes the 5thEdition of Agenda Aaj Tak with an innovative OOH Campaign to highlight “Khabron ka Black and White”, inspired by the demonetisation drive

India 12 December 2016: Aaj Tak promotes the 5thEdition of Agenda Aaj Tak with an innovative OOH Campaign to highlight “Khabron ka Black and White”, inspired by the demonetisation drive

Aaj Tak, the nation’s undisputed News leader for 15 years promoted the 5th edition - “Agenda Aaj Tak” with an OOH Campaign that rides on the topicality of demonetisation

Aaj Tak used an innovative creative that shows part of the banned Rs. 500 note to highlight not just the main topics around demonetization that were debated by the leaders in this year’s edition of Agenda Aaj Tak but also the fact that every news needs to be dissected in black and white thus ‘Khabaron Ka Black & White’.