Vodafone’s ‘Ek mulakaat’ with retailers

  A pioneering initiative by any telecom player along with TERM Cell to educate retailers on genuine documentation processes, to prevent SIM card frauds

 New Delhi, November 12, 2016: Vodafone India, one of India’s leading telecommunications service providers, this week conducted a unique programme ‘Ek Mulakaat’ for its retailers in Delhi & NCR circle. This first-of-its-kind initiative aimed at educating retailers on the correct documentation process and its importance in curbing SIM card frauds. The event was inaugurated by Shri Ram Narain Sr DDG (TERM) DoT. Senior officials from Department of Telecommunications (DoT), Telecom Enforcement and Resource Monitoring Cell (TERM), Police Department and Vodafone distributors attended the event.

As a responsible corporate, Vodafone understands the need to engage with and educate retailers on the importance of following subscriber verification process, as prescribed by DoT. Through ‘Ek Mulakaat’, Vodafone communicated with retailers on measures to combat the persistent menace of fake SIM cards and connections. Sh Ram Narain, Senior DDG (TERM), DoT, Sh N K Chhoker DDG -TERM Cell Delhi, Sh Ashok Saroha, ACP Operations, South East Delhi, addressed the gathering highlighting the responsibilities of telecom retailers towards society and the nation.

 The officials stressed upon the importance of establishing the identity of subscribers through proper documentation, before selling SIM card/connection, to curb misuse by anti-social elements. Sr.DDG DoT also heard the problems being faced by retailors to implement guidelines issued by DoT on subscriber verification.  Shri Ram Narain apprised that retailor is not only selling the SIM cards but also acts as a front line soldier. He raised the attention towards the misuse of the SIMs for communication between anti-social elements, miscreants and terrorists. Many times financial frauds also being done with the help of SIMs taken on fake and forged documents

Commenting on the initiative, Apoorva Mehrotra, Business Head – Delhi & NCR, Vodafone India said, “Vodafone is a responsible telecom service provider and is vigilant in practicing mandatory guidelines that safeguard the interests and security of our subscribers. Subscriber verification is in the larger interest of national security and we understand the need for regularly engaging with our retailers, and reiterating the need for following the laid by process. Vodafone ‘Ek Mulakaat’  has been an attempt along these lines.”


Vodafone works closely with the law enforcement authorities to ensure that all the required protocol is followed.

About Vodafone India:


Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 200 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 56 more, and has fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers.