T. A. Pai Management Institute, Manipal presents BRANDSCAN 2016 at Phoenix Marketcity
Date: 26th & 27th Nov (Saturday & Sunday)
Time: 11am- 9pm
Venue: Phoenix Marketcity
TAPMI’s Brandscan is a unique annual Market Research fair conducted by the students of TAPMI, under the guidance of expert faculty and with the active support of industry professionals. For 23 years, BrandScan has been TAPMI’s platform to establish live and active industry-institute working relations. It provides the professional platform to research on live projects from companies, by collecting data from customers, analyzing, interpreting, and thus providing insights to companies based on the data.
Each year, around 20 projects from such companies are taken up for study, and researches in the three formats are conducted at Kundapura, Manipal and Bangalore respectively, during the months of October-November. In all the formats, the event takes place in the form of a fair with games, fun and frolic for the visitors. It is organized as a fun fair extravaganza by conducting competitions for children, and with events like music bands, dance performances and fashion shows.
What is new about BrandScan 2016?
As promised, BrandScan is only getting bigger and better every year. This year, we are glad to welcome Neilsen (India) Pvt. Ltd. on board as our official Market Research Advisor. Also, BrandScan is happy to announce its association with Eros International as its title sponsor, thus, leveling up the quality of the list of its associate brands.
The Method
The methodology employed in this fair format is innovative and rigorous. The cornerstone of this format is to mobilize the crowd from catchment areas, to participate in this fair. The visitors and potential customers of various products, engage and participate in games and events. Their responses, preferences and behavior towards various situations and products are obtained through disguised games. This data is further analyzed using qualitative and quantitative techniques and recommendations based on this analysis are suggested to the companies.
A dedicated project team comprising the students of TAPMI is assigned for each research project. These teams work in tandem with the client requirements, guided by the TAPMI faculty. Each company hands over its requirements for the products to be researched on. Based on these requirements data analysis methods such as Focus Group Discussions, Interviews and Games are conducted. This is a great opportunity for students to work on a live project as a team, having a good chance to learn from high standards of carrying out the process and helping in delivering desired results. BrandScan partners with a leading data analytics and market research firm from Bangalore to ensure the quality of data analysis and the quality of research report output.
The Result
The important contributions of BrandScan through the research report output are the insights to aid companies understand the customers’ choices of their product, thus helping them to implement the suggestions wisely while contributing to their growth. To quote an example, coming up with a ₹2 packet of Nestle Polo was a suggestion of the market research done by BrandScan, which was successfully implemented and is continuing to be a part of the Nestle Polo.