Lights, Camera – Action! Madame Tussauds is heading to Delhi with a new interactive wax experience
November 23rd, 2016 – Chandigarh: Merlin Entertainments, one of the world’s leading visitor attraction operators, today announces its first foray into the Indian market, with the launch of its latest offering - Madame Tussauds Delhi.
World renowned for over 250 years for the creation of detailed and lifelike wax figures, Madame Tussauds will pay homage to A-List celebrities from Bollywood through to Hollywood at the new attraction in Delhi, in addition to featuring icons from sport, music and notables that have not only shaped the popular and historical landscape of India, but the world as a whole.
Launching mid 2017 within the heart of the capital in the famed Regal Cinema at Connaught Place, Madame Tussauds Delhi will be the only attraction to encourage guests to have fun with the famous by offering a host of experiences spread over two interactive floors.
John Jakobsen, Chief New Openings Officer, said – “We are delighted to be announcing that our 22nd Madame Tussauds Attraction will be opening in Delhi. Ever since we introduced Amitabh Bachchan as the first Bollywood figure in Madame Tussauds London in 2000, we have seen how Madame Tussauds appeals to the Indian consumer, and having a permanent attraction in the heart of the country’s capital made perfect sense for the evolution of the Madame Tussauds story.”
“In order to bring the attraction to life, we worked with a host of local experts to ensure an authentic visitor experience – truly bringing to life the color and vibrancy that encapsulates the essence of India. We have no doubt that locals and visitors alike will relish in meeting their heroes in a way that only Madame Tussauds can offer.”
Allowing closer access than ever before, guests will be encouraged to interact with the incredibly life-like figures in highly themed and immersive environments. Visitors will be able to give a speech with Prime Minster Narendra Modi, take a selfie with Kim Kardashian and test their bowling skills and technique with cricketing legend Sachin Tendulkar.
About Merlin Entertainments:
Merlin Entertainments is the Global Leader in location based entertainment. It comprises of strong internationally recognized brands such as LEGOLAND® Discovery Centers, Madame Tussauds, SEA LIFE Aquariums and Dungeons. Delivering memorable experiences to over 62 million visitors worldwide. It is No1 in Europe and is the second largest operator of visitor attractions in the world with over 116 attractions in 24 different countries across 4 continents.One of its most famous brand, Madame Tussauds, is the No1 wax brand in the world, operating for more than 250 years. 22 wax attractions worldwide and flagship in London Madame Tussauds houses more than 2000 individual wax figures. Madame Tussauds is unique because of its extraordinary lifelike figures and breathtaking artistry. Each Madame Tussauds offers a local and international experience which is filled with exciting and interactive zones, allowing visitors to experience the glittering world of fame. Guests are able to walk down the red carpet and strike a pose with their favorite national and international stars.