- Landmark group in association with Apollo Tele Health Services organizes free Random blood sugar test across 100 selected stores.
- More than one lakh people across 18 States are expected to “Take the Test” during this campaign.
India November 13, 2016: As a part of its CSR initiatives in Healthcare, Landmark Group in association with Apollo Tele Health Services organizes free screening camps through their “BEAT DIABETES – TAKE THE TEST” program. This campaign encourages people to take the blood glucose test, creates awareness about the prevalence of diabetes and educates people to promote a healthy diet, physical activity and self-care. “Take the test” activity will be conducted across 100 selected Lifestyle and Max retail stores across 18 states in India in the month of November. More than one lakh people are expected to undergo this test during the campaign period, which will be conducted for 10 days.
Commenting on the Beat Diabetes Campaign, Chairman Landmark group Micky Jagtiani said, “Diabetes will be the world’s seventh largest killer by 2030 and intense, focus and joint effort from all stake holders within society is required to tackle diabetes in India. ‘Beat Diabetes’ program strengthens our commitment towards society by spreading awareness on Diabetes and encourages people to undergo regular blood glucose tests. Early diagnosis, intervention and lifestyle adjustment is the key for longevity with Diabetes.”
Obesity is reaching epidemic proportions among India's middle-class children and adolescents primarily because of processed food, physical inactivity, unhealthy lifestyle and demographic transitions. Sangita Reddy, JMD Apollo Hospitals Group added, “India’s epidemic of chronic diseases has already passed its early stages; the demographic and epidemiological transitions that are in progress have important implications for individuals, families, communities, and the nation as a whole. For universal healthcare to be achieved, the emerging agenda of chronic diseases should be a political priority and central to the national consciousness of India. The time to act is now.”
Landmark Group as a part of its 'Social Initiatives' has been running the ‘Beat Diabetes’ program in India from 2010. The program has reached out to more than two lakh people in the past 6 years. Since 2015 Landmark group has collaborated with Apollo Tele Health Services, which has been the pioneer in technology based healthcare delivery, to take this initiative to new heights. This joint effort leveraging the vast network and expertise of both groups will help screen people across different geographies and increase awareness about Diabetes, which is a major concern for low-and-middle groups. ‘Take the Test’ activity will be conducted across 100 selected Lifestyle and Max Retail stores across India for 10 days.
Diabetes is one of the biggest global health crises of the 21st century. It is estimated that about 422 million people worldwide have diabetes and is one of the leading causes of death in the world. More than half of these people are unaware of their disease status and even more receive no treatment. According to 2015 statistics published by the International Diabetes Federation, India has nearly 70 million adults living with diabetes, with one million deaths estimated for that year alone. With the prevalence of overweight population nearly 20%, the situation is certain to get worse.
Some of important facts about Diabetes:
- Three major form of diabetes
§ Type 1 diabetes is characterized by lack of insulin production
§ Type 2 results from body’s ineffective use of insulin
§ Third type is gestational diabetes that occur during pregnancy.
- Type 2 is much more common than type 1 diabetes, around 90% of the cases.
- Type 2 diabetes can be preventive with healthy diet and lifestyle.
- Diabetes is an important cause of blindness, amputation and kidney failure.
- People with diabetes can live long and healthy lives when diabetes is detected and well-managed
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About Apollo Telehealth Services
Dr. Prathap C Reddy established Apollo Telemedicine in 1999 with the vision of bringing healthcare of international standards within the reach of every individual. Today ATHS is the largest and oldest multi-specialty telemedicine network in South Asia, committed to reaching out to remote and inaccessible locations across the country. By synergizing healthcare services, Information & Communication Technologies (ICT), point of care diagnostic equipment and patient information system, ATHS is helping to bridge geographical barriers with technology, enabling digitalization of healthcare services.