Zzungry recreates home like Diwali for 29 individuals by curating 29 traditional dishes from different states of India. Each of these dishes will be hand delivered to 29 individuals hailing from these states.
Bangalore, October 21st 2016: Zzungry, a Bangalore based food company has set out to make Diwali extra special for those who are unable to go back home during Diwali. Zzungry’s ‘29 Smiles’ campaign is all about recreating home like Diwali experience for those who are far away from their family.
As a part of the campaign, Zzungry has curated 29 traditional dishes from 29 states of India. Each of these dishes will be hand delivered to 29 individuals hailing from these states. These individuals will be handpicked by Zzungry through their network of family, friends and customers. To each of these individuals who are unable to go home to celebrate the festival, Zzungry will create an exclusive Diwali experience that will add a touch of ‘home’ to their celebrations. A few days prior to Diwali, Zzungry will surprise them with a specially curated meal from their respective states that will be delivered along with a diya and a small note. Each dish curated from the different states best describes the traditions of the region. From the quintessential Kashmiri Rogan Josh to Madhya Pradesh’s Bhopali Gosht Korma to Nagaland’s Bamboo Shoot and fish fritters, the menu includes dishes from the width and breadth of India. Some of the other dishes include Jharkhand’s Thekua, Himachal Pradesh’s Chana Madra, Chattisgarh’s Khurmi and Uttar Pradesh’s Nimoba.
Commenting on the campaign, Subash Baliga, Co- Founder, Zzungry said “Diwali has always had a strong home coming tradition. The memories of food and celebrations are very unique to every household. ‘29 Smiles’ campaign by Zzungry is an initiative to spread cheer among those who miss being with their family on festive occasions. It’s a gesture to make them relive those Diwali moments at home”
Zzungry is all about experiencing the richness and grandeur of traditional Indian food at the comfort of your home . Zzungry offers freshly prepared Royal Indian cuisine handpicked from various parts of India. With an aim to showcase the hidden gems of Indian cuisine to the masses, Zzungry offers specially curated chef prepared food from 29 states of India.
About Zzungry:
Zzungry is a Bangalore based food company that offers freshly prepared Royal Indian cuisine handpicked from various parts of India. With an aim to showcase the hidden gems of Indian cuisine to the masses, Zzungry offers specially curated chef prepared food on demand with a different menu each week.
Zzungry is all about experiencing the richness and grandeur of traditional Indian food at the comfort of your home/office. With some of the finest dishes like Bhagara Pulao, Murg Nihari, Tandoori Kasoori Aloo on offer, Zzungry brings India’s rich royal cuisines back to life. At Zzungry, each dish is prepared using best quality ingredients, vegetables and meats to ensure that that the aromas, flavors and the richness of royal cuisine remains intact. A Zzungry dish is more than just a delicious meal, it’s an experience in itself.
Started in September 2015 by Subash Baliga and Sandeep Rana, Zzungry adds a zing element to Indian food and offers a never before ‘zen’ food experience to their customers. The team, with the help of chef Rajeev, who quit his job at the Taj group of hotels, picked authentic dishes and packaged them for easy eating. Since the time of inception, Zzungry has curated more than 200 dishes with cuisines covering 29 states across the country. But the journey of exploration of Indian cuisine has just begun.
Zzungry currently operates through a delivery model with 6 operational kitchens in Indiranagar, BTM, HSR, Electronic City, Whitefield and Marathahalli. The À la carte menu is priced between Rs 195/- to Rs 320/- whereas the combo meals are priced between Rs 195/- to Rs 325/-. They are currently operational in Bangalore processing more than 150 orders in a day.
Zzungry will foray into other destination verticals to go a step beyond the food delivery model. In the coming months, Zzungry plans to enter into retail with a new category of offering and will explore avenues like malls and techparks to reach out to a larger consumer base.