Singapore Tourism Board & Singapore Airlines launch “3 Celebrations, 1 City – Singapore” Campaign



~Promotional campaign that spans 3 important festivals – Deepavali, Christmas & Chinese New Year
~Gives tourists access to ‘Singapore 241 Passport’ app that features discounts and offers
~Singapore mentioned the Visa Free Transit Facility (VFTF) for Indian travelers

Delhi, 27 October 2016: This time of the year is dotted with festivals and celebrations. In a bid to share the festive spirit with Indian travellers, Singapore Tourism Board and Singapore Airlines have announced the launch of its campaign, ‘3 Celebrations, 1 City – Singapore’. This campaign will run from October 2016 to March 2017, spanning across three key festivals starting with Deepavali (29 October 2016), Christmas (25 December 2016), and then Chinese New Year (28-29 January 2017).

The campaign aims at inviting Indian tourists to celebrate the festivities in Singapore during the holiday seasons. Tourists who book flights to the Lion City on Singapore Airlines and SilkAir from October to December 2016, either on their website or mobile app, will gain exclusive access to the ‘Singapore 241 Passport’ smartphone app. This app is packed with value-for-money 2-for-1 deals and offers worth up to S$1,000 (Rs. 48,000 ) across 24 participating outlets in Singapore, including popular restaurants and spas. The ‘Singapore 241 Passport’ application is compatible with both Android and iOS smartphones.

Singapore is a year-round destination and makes for a great place to be to soak in the festive spirit. The highlights of each festival are the colourful street light-ups of Little India, Orchard Road (Christmas on a Great Street) and Chinatown, along with a host of other popular annual cultural events.
STB Regional Director, SAMEA, Mr. GB Srithar said, “Singapore is a great place for celebrating holidays, with three back-to-back festivals taking place this time of the year. Indian travellers will find reasons aplenty to enjoy and bond together with their family and loved ones. Eligible visitors from India transiting on flights through Singapore, may utilise the Visa Free Transit Facility to explore and experience Singapore’s many festive and tourism offerings for 96 hours without a visa.”

Singapore Airlines’ General Manager India, Mr. David Lim said, “Singapore Airlines and SilkAir are delighted to partner with Singapore Tourism Board to bring together a complete, travel experience. Our endeavour is to provide our customers a holistic package, allowing them to make the most of their festive holidays. Travellers not only experience inflight comforts synonymous with Singapore Airlines and SilkAir but also avail of value-added benefits at the destination through the Singapore 241 Passport app.”


 
Celebrate different cultural events right here in Singapore – a nation that’s home to a myriad of races and cultures and with something significant taking place almost every other month. Visitors during the October to March festive season will be rewarded with special sights and sounds that they otherwise wouldn’t be able to immerse themselves in on an ordinary day.
Celebrate different cultural events right here in Singapore – a nation that’s home to a myriad of races and cultures and with something significant taking place almost every other month. Visitors during the October to March festive season will be rewarded with special sights and sounds that they otherwise wouldn’t be able to immerse themselves in on an ordinary day.



To celebrate Deepavali, the Festival of Lights, the streets of Little India are transformed into a fantasyland of colourful arches and stunning lights.
To celebrate Deepavali, the Festival of Lights, the streets of Little India are transformed into a fantasyland of colourful arches and stunning lights.
 
During the Christmas season, Orchard Road is at its most enchanting, transformed into a sparkling fairyland when night falls.

During the Christmas season, Orchard Road is at its most enchanting, transformed into a sparkling fairyland when night falls.





January ushers in the Chinese New Year, with island-wide celebrations in the form of colourful processions, seasonal markets in Chinatown, and riotous lion dances. 
January ushers in the Chinese New Year, with island-wide celebrations in the form of colourful processions, seasonal markets in Chinatown, and riotous lion dances. 

About the Singapore Tourism Board


The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, visit www.stb.gov.sg  or www.yoursingapore.com  or follow us on Twitter @STB_sg (https://twitter.com/stb_sg).

About Singapore Airlines & SilkAir

Singapore Airlines is committed to operating a modern aircraft fleet, offering world-class cabin products and top quality service provided by the iconic and elegant Singapore Girl. With Singapore as its main hub, the Airline operates services to 62 destinations in 32 countries. As the regional wing of Singapore Airlines, SilkAir operates the Singapore Airlines Group's narrow body fleet and extends the Group network by seeding and developing new, exciting destinations in Asia Pacific. Today, the full service airline operates services to 48 destinations in 12 countries.