Helped the badminton star under the #betikhilao campaign, working towards women empowerment
New Delhi, October 27th, 2016: Roposo, India’s favourite fashion social network, has always been working towards women empowerment and breaking stereotypes – especially in the men dominated field of sports. Roposo sports stars such as Sania Mirza are an inspiration for young girls, both for their impeccable style and fierce court moves. In line with its beliefs Roposo supported the budding badminton player Tanvi Lad under the #betikhilao campaign. It was a great moment of pride when Tanvi won her first Nationals title in the Women’s Singles Category at the Malayala Manorama Senior Ranking National Badminton Tournament last Sunday.
Tanvi Lad for Roposo
Tanvi Lad for Roposo
Like all sports women starting out in India, Tanvi too had to face some major hurdles. From the usual ‘what’s there in sports’ to ‘why should we waste our money sponsoring you’ or ‘people don’t watch name-less player’s games’. World class badminton players get a 360-degree support from the government - brand sponsorship and other associations. The upcoming talent struggles to make a mark on the global platform. It is here that Roposo helped Tanvi keep up her determination and asked her only to concentrate on her game while they managed everything else for her. Sports for Roposo isn’t only about fashion, it is about getting deserving people their rightful opportunities.
Commenting on Tanvi’s win, Mayank Bhangadia, Co-founder and CEO at Roposo said, ‘We at Roposo firmly believe in the unbounded potential that Indian women hold in everything they choose to do. Lack of opportunities and back pulls because of social stigmas have hitherto been a hurdle for these super talented women like Tanvi, and we take it upon us to support them in any way that we can.’
Roposo is India’s leading fashion social network and the ultimate destination for fashionistas to socialise, discover trends, inspire and get inspired. Users can share their style stories and video links, follow other users whose style they like, make lists of stories and products for future reference, discover DIYs and repost stories they like on the platform. Roposo also gives its users the option to shop new products and trends that are curated, personalised and updated every day from across 550 web stores and 6,500 brands. With 3 million users, over 1 million screen views per day, 2,00,000 posts a month and over 200+ celebrities, designers and stylists using the platform, Roposo has established itself as one-of- its-kind fashion and lifestyle social network of India. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.