- Ushers in a New Trend in Audience Engagement-
- Madaari Danmaku Generates 1,000 Comments per Minute Peak Time-
New Delhi, September 08, 2016: VMate, a video platform that offers free HD-copyrighted movies, has set a new trend in movie marketing and audience engagement with the online release of movie “Madaari” on August 31. VMate used Danmaku, a commentary sharing system, with the cast and crew of the film during its launch. Danmaku, which means “bullet curtain”, refers to a live chat system in which viewers can plaster comments directly on top of an uploaded video.
At 9 PM on 31st Aug, as VMate launched the much-publicized online release of Madaari, Actor Jimmy Shergill and Director Nishikant Kamat, conducted a live Danmaku interaction for 3 hours - all through the online streaming of the movie. The innovative chat format drew lot of viewer interest with comments reaching 1,000 per minute during its peak time.
“I have never used such an innovative and creative way to chat. I spoke to the viewers and my fans while the movie was screening on their phone. It cannot get better than this!” said Actor Jimmy Shergill post the chat session.
This is the first time in India that a movie platform has used Danmaku for live audience engagement while the movie is screening, setting a new cultural phenomenon. Danmaku live comments are extremely popular among young people in China, Japan and other Asian countries and are fast becoming a new way of online viewing.
About VMate
VMate, a video platform, allows users to steam and download high definition-copyrighted movies at zero cost. VMate allows streaming across different qualities, from 1080P to 144P, and also recommends videos based on user’s watch history and interest. Users can also share movies offline. VMate comes with a smooth, simple and stylish interface and a promise to bring dynamic, trending content related to movies to a single click.