NTL Lemnis Bags URS International’s “India’s Greatest Brands & Leaders 2015-16” Award in the Consumer Electronics Category
India 7 September 2016: NTL Lemnis and its global LED lighting brand, Pharox were felicitated with India’s Greatest Brands & Leaders 2015-16 award in the consumer electronics category at a glittering ceremony held at Mumbai by URS International, the leading media and research services organization. Consumers and industry chose the best brands and leaders, Research for the awards was undertaken by United Research Services International and PwC were the process reviewers for the awards.
Mr. Tushar Gupta, ED, NTL Electronics, reciving award from Hon'ble Minister, Shri. Alok Kumar Mehta
The award was conferred on NTL Lemnis at a well-appointed ceremony at Mumbai where Mr. Tushar Gupta, Executive Director, NTL Lemnis, received the citation and trophy from Shri. Alok Kumar Mehta, Hon’ble Minister, Cooperative Department, Government of Bihar. More than 300 business leaders, corporate honchos and distinguished guests were present on the occasion.
NTL Lemnis is India’s foremost LED Lighting solutions company and the company designs, manufactures and markets energy efficient LED lighting solutions for Indian as well as the global audience under its global brand “Pharox”. Lemnis Lighting is credited with creating the first LED lamp in the world and NTL manufactured the first LED lamp in India for Lemnis Lighting in 2009. Today, Pharox has national visibility with its retail initiatives. It has also partnered with the Government and has already provided 150 Mn LED lamps to EESL.
Receiving the award on behalf of the NTL Group, Mr. Tushar Gupta said: “The Pharox journey began in Europe and today we are happy to be amongst the most well thought of brands across India, Europe and South Africa. I am gratified that our effort to provide a trustworthy and respected brand has been widely appreciated by the nation. The credit for this achievement goes to the highly passionate team of NTL, our suppliers and various stake holders. It is as a result of this unwavering support and hard work of team NTL that today we are proud to be working with the who’s who of the industry, in terms of best channel partners and top global and national customers”.
Some of the global brands and leaders who were also honoured included Mr. Gautam Singhania, Chairman and Managing Director of Raymond Group, Mrs.Sudha Gupta, Chairperson, Mother’s Pride, Mr. C P Gurnani, Managing Director & CEO of Tech Mahindra, Mr. Rana Kapoor, Managing Director & CEO of Yes Bank, Mr. Arun Agarwal – CEO, Nextt, Ms. Nita Ambani, Chairperson Reliance Foundation, Mr. Satya Nadella, CEO Microsoft, Mr. Amartya Sen, Indian economist and philosopher, and Ms. Indira Nooyi, CEO PepsiCo.
About NTL Lemnis:
Set up in April 2012, NTL Lemnis is a joint venture company between NTL Electronics, India's largest lighting electronics company, and Lemnis Lighting, the Netherlands, the global LED lighting innovator. NTL Lemnis designs, manufactures and sells energy efficient LED lighting solutions for Indian as well as the global audience. Lemnis Lighting is credited with creating the first LED lamp in the world and NTL manufactured the first LED lamp in India for Lemnis lighting in 2009.
NTL Lemnis exploits the global design, production and distribution strengths of both the parent companies to deliver innovative solutions for Home & Commercial lighting globally. NTL Lemnis primarily focuses on the geographical markets of India, Europe and Africa with company offices in India, Netherlands and South Africa.
NTL Lemnis produces and markets a complete range of energy efficient LED lighting products under the umbrella of the acclaimed Lemnis brand, Pharox, globally. The company’s USP is its ability to develop and manufacture products, which are direct replacements of traditional lighting solutions, at market acceptable prices, without compromising on the quality of light.
NTL Lemnis's primary focus in the initial two years was on the large businesses - industries that are typical energy guzzlers, such as Retail, IT & ITeS, Hospitality & Healthcare. Today, NTL Lemnis is focused on creating an effective sales and distribution network across the country, so that its entire range, which includes a portfolio of more than 250 products, can be made available directly to the end consumer. To this effect, NTL has been on a strong retail push and has already made over 100 distributors across North, South and West India. By the end of this fiscal, NTL should have in excess of 20,000 touch points across India.
In addition, NTL Lemnis is a major partner to Government initiatives to make mass adoption of LED bulbs possible. NTL has provided over 150 Mn lamps for the Government initiatives till date and continues this partnership.