Introduces a range of bags from the Italian luxury fashion house, exclusively online on its platform
Bengaluru, September 21, 2016:
Myntra announces its latest brand association with LOVE MOSCHINO,
making way for the high-fashion label to reach the doorsteps of
consumers in India.
Myntra
houses a variety of handbags, backpacks, sling-bags, clutches and
wallets from LOVE MOSCHINO. Merging pop culture with high fashion, the
collection comprises a range of quilted bags and iconic patchwork tote
to geometric cut and studded box clutch. The hot off the press
collection is priced between Rs. 7999 and Rs. 24,999. Shoppers on Myntra
can choose from among shades of red, black, ivory and beige.
Founded
in 1983 by Italian designer Franco Moschino, brand MOSCHINO is
acclaimed internationally for their innovative and colorful designs that
challenge contemporary conventions in fashion. LOVE MOSCHINO is the
brand’s younger counterpart.
Myntra’s
CMO & Head, International Brands Business, GunjanSoni, said, “We
are excited to further boost our fashion and style profile by partnering
with Love Moschino. Our association with contemporary brands is a
testament to our focus of providing consumers with an exceptional brand
experience.”
LOVE
MOSCHINO is available online on Myntra. With the addition of LOVE
MOSCHINO, Myntra now has a very strong portfolio of international
brands. The fashion major houses over 30+ top global brands making it
the go-to destination for all fashion needs of individuals.
About Myntra:
Myntra
is India's leading platform for fashion brands and pioneer in
m-commerce play. Myntra has partnered with over 2000 leading fashion and
lifestyle brands in the country such as Nike, adidas, Puma, Levis,
Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari,
Timberland, US Polo, FabIndia, Biba and many more to offer a wide range
in latest branded fashion and lifestyle wear. Myntra services over
19,000 pin codes across the country. With the largest in-season product
catalogue, 100% authentic products, Cash on Delivery and 30-day
Exchange/Return policy, Myntra is today the preferred shopping
destination in India.
About Love Moschino
First
shown in 1987 with the label “Moschino Jeans”, Love Moschino line
reflects the stylistic philosophy and the iconic motifs that have always
characterized the Maison.
The
Fall/Winter 2008-2009 pre-collections for women and men have marked the
future evolution of the brand, whose name has changed into Love
Moschino. The transformation of the name underlines that the total look
is now not only focused on the denim theme, but also on other different
clothes and accessory categories.
The
word LOVE and its values – empathy, sharing and emotions – together
with the strong desire to communicate ironic and positive messages,
inspired the new name of the label. The line reflects the trend to have a
casual style, a contemporary cool attitude, which is an expression of
the passion for fashion as an original and creative dimension,
exemplified by bright colors and appealing pop and cartoon graphics.
Different
lines of accessories complete the Love Moschino ready-to-wear
collections. Bags, shoes, charms, eyewear, watches and small leather
goods have become must-have items and details of style in the wardrobe
of both men and women.
In
March 2014, the label debuted in the retail area with the opening of
its first flagship store in Milan, at Corso Venezia. The opening
represents an accomplishment and a starting point and it also expresses a
particular meaning with the introduction of the new symbol that
combines and superimposes the M monogram of Moschino with the heart
shape, an ever-present iconographic motif of the brand