India 02 August 2016: Excellence is something that is taken very seriously by every one of us here at JSW Group and we are proud to say that in the last couple of years gone by, we have upped our efforts in this pursuit of sporting glory.
The JSW Sports Excellence Program (SEP), the flagship endeavour of JSW Sports, supports 40 of India's elite athletes. Spread over six disciplines, it is one of the most comprehensive programs in the country. The 40 athletes are provided access to top-of-the-line athletic apparel, nutritional supplements, dedicated physiotherapists and sports scientists. Comprehensive injury prevention techniques and regular consultation with renowned medical experts are also part of the SEP.
In a proud moment for the SEP, 12 of its athletes will represent India at the 2016 Rio de Janeiro Summer Olympics. Over the years, SEP athletes have medalled at the Commonwealth and Asian Games. Medals have also been earned at World and Asian Championships.
The 12 Rio-bound athletes are; OP Jaisha (women's marathon), Sudha Singh, Lalita Babar (both 3000m steeplechase), Sandeep Tomar (men's freestyle wrestling), Hardeep Singh (Greco-Roman wrestling), Vinesh Phogat, Babita Kumari and Sakshi Malik (women's freestyle wrestling), Vikas Krishan Yadav ( men's boxing), Avtar Singh (men's judo) Seema Punia (women's discus throw) & Narsingh Yadav (men's freestyle wrestling)
Parth Jindal, Director of JSW Sports, said that it was an extremely proud moment for the JSW Group that 11 of its athletes will aim to bring glory to the nation at the Rio Olympics 2016. "The Sports Excellence Program has put in a lot of effort to empower our athletes to consistently challenge the best athletes in the world. These 12 Olympic-bound athletes are an affirmation of the success and positivity that our Program has brought in," he said.
Mustafa Ghouse, CEO JSW Sports, said that he expected the 12 athletes to put in a strong showing at the Games which begins on the 5th of August. "Over the last year, our athletes have excelled in very consistent fashion on the international stage. We are confident that with the exhaustive training and conditioning programs that we have in place for each athlete, they have been given the best chance of peaking at the right moment and bring glory to the nation," he said.
As a tribute to the sporting spirit of all the Indian athletes, JSW Group has created a new Brand Campaign "Rukna Nahi Hai".
The film defines the indomitable & unstoppable spirit of 120strong Indian contingent who have been chosen to represent the nation at the most prestigious sporting platform - Olympics 2016. The film outlines their journey, challenges, opportunities and their undying spirit of immense perseverance,
The core message of the film seamlessly dovetails with the trajectory of the JSW Group, whose businesses have been performing and growing in-spite of the tough environment. This Brand Campaign of JSW will primarily use Digital media as the promotion platform supported by various on ground amplifications and Cinema advertising / Strategic outdoors.
The film has been produced by Mumbai based production house - Absolute Productions and directed by Vasan Bala who is known to narrate poignant human stories.