HIGHLIGHTS (CONSOLIDATED)
v 20% growth in Net Sales at ₹644 cr
v EBIDTA at₹ 147 cr grew by 49%
v Cash Profit* at ₹128 cr grew by 18%
v Robust pace of Innovations: Launched Navratna Almond Cool Oil, Navratna i-cool Talc, HE Respect and HE ‘No Gas’ range of deodorants during the quarter.
v Relaunched key brands – Navratna, Fair & Handsome and Zandu Balms relaunched during the quarter with improved formulation and packaging
v Financial results for the quarter prepared in accordance with Indian Accounting Standards (Ind-AS). Results for Q1FY16 and FY16 have been recasted in accordance with Ind-AS to facilitate comparison.
*Cash Profit = PAT+ Depreciation & Amortization.
Chandigarh, August 3rd, 2016: The Board of Directors of Emami Limited met on Wednesday, August 3, 2016 to consider the unaudited financial results of the company for the first quarter ended June 30, 2016.
While turnover at ₹ 644 crores in the first quarter grew by 20%, EBIDTA at ₹147 crores grew by 49% respectively over the corresponding quarter in previous year. PAT however was impacted by ₹60 crore mainly because of amortisation of Kesh King intangibles. However, Cash Profits at ₹128 cr grew by 18% during the quarter.
Despite a challenging business environment, the company reported steady growth across brands.Overall the domestic business delivered a strong topline growth of 21% and CSD business grew by 12%.
New launches such as Fair and Handsome Instant Fairness Facewash, Emami 7 Oils in One Damage Control Hair Oil and HE Deodorants performed well. The company continued to spend aggressively on advertisement and brand building during the quarter to strengthen its marketing efforts.
The company recently launched Navratna Almond Cool Oil with the nourishing goodness of almond in a non-sticky format. During the quarter, the company also launched Navratnai-Cool Talc with “Intelligent Sweat Sense technology” releasing instant cooling on application and also when one sweats.The company also re-launched its HE range of aerosol Deodorants with an improved packaging and a new fragrance HE Respect. HE Deo also forayed into No Gas category with two variants – Body Perfume & ICY Collection.
During the quarter the company relaunched key brands – Navratna, Fair & Handsome & Zandu Balms with an improved formulation and new packaging.
The power brands continued to maintain leadership in key categories in Q1FY17. Navratna Cool Oils, Zandu & Mentho Plus Balms, Boroplus Antiseptic Cream, Fair and Handsome and Kesh King maintained their leadership positions with volume market shares at 62.3%, 54.5%, 76.2%, 64.9% and 33.6% respectively.
Despite the high increase in A&P spends at 23.8% of sales, the Company’s EBIDTA margins at 22.9% rose by 450 bps mainly on account of gross margin expansion.
INTERNATIONAL BUSINESS
International business grew by 14% during the quarter despite economic challenges in overseas markets led by robust growth in Bangladesh and GCC.Most of our Power Brands have performed well and increased their market shares in the overseas markets.
Mr Mohan Goenka, Director, Emami Limited said :
“We are very happy with our 1st quarter numbers despite challenging environment. Most of our brands have consistently shown growth in both urban and rural markets. The margins on all accounts have surpassed our expectations.”
Mr Harsha V Agarwal, Director, Emami Limited said :
“Robust business plan and efficient cost management have helped us to meet the challenging environment to achieve a good topline growth with healthy margins. Most of our power brands including new launches like HE Deodorants, Navratnai-Cool talc, Navratna Almond Cool Oil, Emami 7 Oils in One and Fair and Handsome Instant Fairness Facewash have performed well. Kesh King continues to have encouraging growth. With increasing consumer awareness and demand for ayurvedic products, our healthcare portfolio continues to do well.”
NEW MANUFACTURING UNIT
The company is augmenting its manufacturing capacity by setting up a third manufacturing unit inNorth East under a mega project scheme at Guwahati, Assam.The total planned outlay for the project is ₹300 crore out of which the company has already invested ₹195 crore. The unit is expected tocommence operations by FY17.
MARKETING:
Launched new advertisement campaigns for Navratna Cool Oil and Navratna Almond Cool Oil featuring Bollywood superstar Amitabh Bachchan and Shilpa Shetty.
Digital campaign for HE Respect featuring actor & stand-up comedian Vir Das went viral on the internet
Brand Navratna became the proud recipient of the prestigious ‘ACEF AWARDS – GOLD TROPHY 2016’ and ‘WOW AWARDS ASIA – SILVER TROPHY 2016”for its “Navaratna Kumbh Mela Campaign in Nasik”.
About Emami Ltd
Emami: (NSE: Emami Ltd, BSE: 531162) Emami Ltd, founded in 1974, is one of India’s leading FMCG Companies engaged in manufacturing & marketing of personal care & healthcare products.
With over 300 diverse products, Emami’s portfolio includes trusted power brands like Zandu, Boro Plus, Navratna, Fair & Handsome, Mentho Plus, Kesh King, Fast Relief and Sona Chandi Chyawanprash. Emami products are available in over 4 million retail outlets across India through its network of 2900+ distributors and its global footprint spans over 60 countries including GCC, Europe, Africa, CIS countries & the SAARC.
Emami has maintained a CAGR turnover of 15% over the last 5 years through its consistent business performance. Emami focuses on aggressive marketing powered by celebrity endorsements like Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut, Yami Gautam, Juhi Chawla, Shruti Haasan, Shilpa Shetty, Bipasha Basu, Sonakshi Sinha, Mahendra Singh Dhoni, Sourav Ganguly, Mary Kom, Saina Nehwal, Sushil Kumar, Sania Mirza among others.
With a market cap of around Rs. 25,000 cr, Emami Ltd is the flagship Company of the diversified Emami Group.