MUMBAI, India – August 17, 2016 –
Astrum Holdings, the company dedicated in creating intelligent products
for use with computers, tablets and mobiles, is going for a new brand
identity by adding newer product segments giving wider basket of
offerings to its partners and customers. The new additions to the Astrum
range of products are Mobile accessories, Smart lifestyle products, IT
Peripherals & cables for IT, Audio, Video, Mobile segment and last
but not the least LED light segment. This brand revamping represents its
future direction and celebrates its journey of the last four years in
IT peripherals segment.
“It’s
been a fantastic journey, started off as just a peripherals company and
revamping into a company which offers multiple segment products under
one roof. We have a bold vision for the future, a vision where customers
will be able to get latest technology enabled products at an affordable
price range. This is the beginning of a new era for us as well as our
customers and partners. With new offerings Astrum will be one step
choice for customers looking for multiple quality products at a
competitive price range.” said Manoj Kumar Pansari, CEO at Astrum
Holdings Ltd (Hong Kong).
“Indian
consumer market is driving the global business and hope. It will be a
key market for us. Since 2008, we are a well-established brand with
presence in 5 continents and 20 countries. Astrum is a brand synonymous
with innovation, cutting-edge and reliable technology. The latest
products are designed to address the quality seeking upwardly mobile
Indian users” said Rohit Agarwal, CEO at Astrum Electronics India Pvt
Ltd.
Headquartered
in Hong Kong, Astrum is engaged in manufacturing of top in class
products and also involved with leading ODMs for exclusive design and
manufacturing of products. They are member of the Apple MFi program and
have been developing Apple MFI certified lightning connectors,
supporting all the Apple devices in any versions. The company’s products
are sold in over 20+ countries and undergo extreme research and
development prior to manufacturing, ensuring only the absolute highest
quality tech accessories reach consumers worldwide. Astrum envision
itself as undisputable and most reliable brand in providing innovative
technology, designs and high quality assurance products with stable
quality to meet and satisfy the ever-changing market.
A Refreshed Distribution Approach
Prior
to revamping, Astrum had a tie-up with a distributor for PAN India
presence and multiple segments, which did not take off. To make things
happen, Astrum will appoint regional distributors and bill them directly
from India. The core strength of business will be channel partners with
whom Astrum will work closely to take the leadership position. Also,
partners will be enabled to maximize their business by taking most from
the various channel schemes launched by Astrum.
Astrum Electronics’ product line up
o IT peripherals catering purely to IT industry
o Audio catering to all segments like mobility, IT, music etc
o
Cables & Adapters catering to segments like audio, video, IT,
consumer electronics, Apple and Android smartphones compatible, passive
& active adapters.
o
Wearables & Smart devices such as action camera, smart locks, VR
headset, smart watches, smart band, smart digital scales etc
About Astrum
Astrum
Holdings Limited is an energetic and dynamic company that combines
technology with human-centered efforts. Their efforts focus on products
and accessories related to information technology (IT) and the mobile
phone market.
Since
its inception in 2008, they strongly believe in breaking down the
barriers between people and technology. Astrum envisions itself as the
undisputable and most reliable brand in providing innovative technology,
designs and high quality products assuring to meet and satisfy the
ever-changing market needs. Astrum has the vision to make technology
affordable by providing latest products with best quality at affordable
prices. For more information, please visit www.astrumltd.com