An Initiative to raise awareness about women’s rights and empowerment
28th July 2016, New Delhi – Zoomcar in association with DLF Promenade will host an exclusive initiative to apprise people on ‘Women’s rights and empowerment’ through art, music and engaging quizzes. The campaign involves artists who will create visually appealing graffiti art, on two Nano Cars from Zoomcar, to be showcased LIVE at DLF Promenade Mall, Vasant Kunj on 30th July from 12 noon to 8 pm.
To apprise masses of same, Zoomcar has joined hands with Harsh Raman, a renowned street artist , SHE: Women Warriors (NGO) and DLF Promenade Mall. The hand painted cars will aim to give an artistic expression to the pressing cause of women empowerment. This coupled with live music and awareness led engagement activities will aim to impact awareness and participation from patrons of the mall.
In addition, Zoomcar will conduct roadshows across Delhi for a week with the cars and then open them for customer bookings. On this occasion, Mr. Greg Moran, Founder, Zoomcar said, “Women Rights and Empowerment is a serious issue in Delhi. We intend to create social awareness via an innovative medium of art on our cars. The proud customers who rent these beautifully painted Nano cars will not only be hiring a piece of art but also spreading an important social message as they zoom around the town!!”
Ms. Dinaz Madhukar, Senior VP & Mall Head DLF Promenade said, “Issues like women empowerment are very close to our heart and we are happy to support this unique initiative by Zoomcar.”
DLF Promenade will further show support for this initiative by running an exclusive social media campaign to achieve further sensitization towards the cause.
There will be a live music performance by musician Sonali Vij, and a quiz session by SHE: Women Warriors.
About Zoomcar :
Zoomcar holds the distinction of being India’s first 100% self-drive car rental company. It allows users to rent cars by the hour, day, week, or month. Founded in 2013 and head quartered in Bangalore, its services are presently spread across Bangalore, Pune, Delhi NCR, Chennai, Hyderabad & Chandigarh. Its vehicle catalogue offers a wide and extensive variety of cars for self-drive in India, ranging from hatchbacks to SUVs to luxury sedans. The company’s ever expanding fleet which is currently clocking over 2000 cars includes Ford Figo and Ecosport, Honda City and Amaze, Mahindra Scorpio and XUV and Reva, Tata Safari and Nano,MarutiCiaz, BMW 3 Series, and the Mercedes A class, GLA, and CLA.
About DLF Promenade
A mall for the trend-conscious, by the virtue of its offerings, DLF Promenade has earned the distinction of being the city's only fashion destination. The mall caters to customers who are looking for a quality shopping experience coupled with a chic ambience. DLF Promenade not only boasts of some of the best brands in the fashion retail industry, it also offers some rather exclusive value additions. Housed in the mall are Kiddyland – the largest outdoor play area for kids, The Hub – a one of a kind open air lifestyle space comprising cafés, dancing fountain on the likes of Bellagio and the city's largest LED screen. With its strong anchors, like Zara, Marks & Spencer, DT Cinemas and the Eat Food Lounge, DLF Promenade completes the mall experience for all its patrons. It has Delhi's only 7-screen Star DT Cinemas. In addition to its fashion and beauty portfolio, the mall offers a strong mix of F&B brands. Offering a 360 degree shopping experience, DLF Promenade never fails to offer you, your next moment of fashion.
Harsh Raman Singh Paul
Artist Bio
“We are not mere products of our surroundings;
Our surroundings are a product of our actions”
A native of New Delhi, Harsh Raman is a multidisciplinary artist who has been changing the city’s landscape with his vivid imagination and vibrant art. Prolific within the subculture that is redefining the country’s streets, Harsh’s art takes many forms – from walls to textiles to digital canvases and cinema.
Professionally, Harsh Raman has worked with various big brands such as Prakash Jha, Force India F1 racing team, Saavn, Playboy, FDCI, Absolut, NDTV, HP and Tetra Pak to name a few.
His firm belief that “Art is for everyone” and can be used as a powerful tool to bring the community together, has led him to create urban art interventions such as Brinda Project, Quijote Wallah Project and the most recent Walls Of Women (WOW) Project, while also participating in various domestic and international street art festivals.