~Introduces new trio of brews to its
Fruit and Flower Infusion range with - Orange Ginger, Strawberry Cream and Peppermint~
TE-A-ME—a tea for every me
The new trio to the fruit & flower infusion range
• Orange Ginger—Rejuvenate
• Strawberry Cream—Celebrate
• Peppermint—Relax Existing range of teas Natural Green Teas
• Green tea—to purify
• Honey Lemon Green tea—to renew
• Mint Green tea—to revive
• Kashmiri kahwa tea—to uplift
• Jasmine green tea—to soothe Aromatic Spice Teas
• Masala tea—to indulge
• Cardamom tea—to charm
• Ginger tea—to charge Fruit and Flower Infusions
• Chamomile tea—to unwind
• Apple cinnamon—to embrace
• Cranberry apple—to cheer Signature Black Teas
• Earl Grey tea—to inspire
• Lemon tea—to refresh
• English breakfast tea—wake up
• Assam tea—to energise
• Darjeeling tea—to elevate Wellness Infusions
• Tulsi green tea—to restore
New Delhi, 4th July, 2016: TE-A-ME , India’s widest and unique range of tea and infusion bags, from the house of Madhu Jayanti International Limited, the largest tea bag manufacturer in India and amongst the top 5 exporter of tea, expands its Fruit and Flower Infusion Range with exciting new flavours, Orange Ginger, Strawberry Cream and Peppermint. Being true to what it is called- ‘a tea for every me’, the refreshed range aims to stay connected to the urban youth by adding to their countless moments of tea drinking and enhancing their various experiences and moods at different times and occasions.
TE-A-ME now offers 20 tea bag variants across 5 ranges of teas and infusions – Signature Black Teas, Natural Green Teas, Aromatic Spice Teas, Fruit & Flower Infusions, and Wellness Infusions. Designed to cater to the evolving needs of modern Indians and their lifestyles the new flavours add to many more interesting moments for the tea-lovers who like experimenting with new flavours, look for functionality of interesting ingredients and practical packaging solution for tea drinking.
The magic of new flavours:
Orange Ginger helps rejuvenate oneself with the delightful infusion which blends Orange Peel, Ginger, Apple Pomace, Cinnamon, Clove and Hibiscus. Its magical flavour and aroma would revive one’s senses and boost one’s mood!
Celebrate life's many precious moments with The Strawberry Cream, its extraordinary blend brings alive the flavour and mystique of Strawberry Cream. It is specially blended to make one’s occasion special!
The Peppermint variant helps one to Relax and enjoy the special blend containing Peppermint leaves, the most natural way to reduce stress at any time. It helps one to let go of all worries while one feels nature's magical power of relaxation flow through oneself!
Speaking on the occasion Mr. Sumit Shah, Executive Director, Madhu Jayanti International Limited, said - “Our range of fruit and flower infusion now with three new brews, aims to appeal to a new generation of tea drinkers. They are slowly recognizing the dynamism of the beverage and are keen to expand and diversify their palates, whilst not compromising on taste. Therefore, these new flavors will add to those moments in a day when you are reeling under workplace pressure, battling the afternoon blues or celebrating with friends and soothe the mood. The fascinating new range of tea bags is crafted from fine handpicked tea leaves perfectly blended with select and 100 % natural ingredients making for a tea for every reason and every season.”
TE-A-ME’s new flavors offer a full bodied aromatic experience and a visceral delight when consumed. Besides with its added variety of flavours, the teas can also be consumed in reinvented and innovative ways infused with food for a gustative appeal.
Valued at Rs 650 cr the tea bag category in India is growing at 25- 30% with a penetration rate at 3%.
The new TE-A-ME range would be rolled out in select metros followed by a pan- India scale. The range will be available at most of the supermarket chains, modern retail stores like Nature’s Basket, Le-March, Modern Bazaar, Haiko , Hypercity , Big Bazaar and leading HORECA outlets. It will also available online on the brand website, (www.teameteas.com).
The new range of teas are being offered in modern attractive envelope packs containing 25 tea bags, each tea bag in an individual sealed envelope to retain its freshness and aroma. The range is priced at Rs 225 per pack.