Hits a new music streaming record
MUMBAI, India, July 22, 2016- Superstar Rajinikanth’s Kabali music album has generated a staggering 3 Million streams on Saavn, India’s leading music streaming app, and the number is only increasing by the minute. With this, Kabali has become the highest streamed Tamil album in its month of release.
The Kabali mania has gripped the world beyond comprehension. The album, composed by Santhosh Narayanan has seen an overwhelming response from Saavn listeners across the world showing repetitive listening patterns, hence transcending social and cultural barriers.
The ‘Neruppu Da’ song from Kabali has been extremely well received by Saavn listeners and continues its trail blaze to be the #1 song on Saavn’s weekly Tamil Top 15 countdown.
“Tamil is one of the most streamed regional languages on Saavn and Kabali’s success reaffirms that, apart from Hindi and English international, Indian regional language music continues to be popular on Saavn globally,” Paramdeep Singh, Co-Founder and Executive Chairman of Saavn said. “The Kabali album is all set to enter the Top 10 streamed Tamil albums of all time on Saavn soon. It is clearly one of the most talked about regional albums of the year thus far.”
Commenting on the record-breaking streams, Swaroop Reddy, President, Think Music, says, “We, at Think Music, are immensely thrilled to know that the audio of Kabali has achieved a record number of streams on Saavn. We have always believed in the power of the streaming medium. The milestone of Kabali hitting a record 3 Million streams proves how Tamil music lovers prefer to stream their favourite Tamil songs on Saavn. This record is just the beginning, we look forward to creating many more such milestones on Saavn.”
About Saavn
Saavn is India's leading digital music service, transforming how people around the world access and experience music on a daily basis. With a unique combination of Internet radio and on-demand music streaming, as well as proprietary social features like music tagging and music chat, Saavn delivers one of the richest media experiences available on mobile and Web today.
The company's award-winning iOS and Android mobile products include phonetic search, dynamic bit-rate streaming, global native ad-serving, and industry-leading design. With Saavn Pro, users can listen to music ad-free and offline. And through partnerships with Apple, Google, Facebook, Twitter, and Shazam, Saavn reaches more music fans than any other South Asian music service. In early 2015, Saavn partnered with the global non-profit Akshaya Patra to launch#MusicForMeals, a streaming-powered initiative to provide midday meals for school-going children in India.
In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket. Some of the most popular Saavn Originals include Qisson Ka Kona, featuring radio icon Neelesh Misra; Trial by Error: The Aarushi Files, a serialized investigative series centering on India’s most notorious crime; Cyrus Says, an irreverent comedy talk show starring Cyrus Broacha; and Maed in India, featuring interviews and performances by top indie musicians. Saavn also created its Artist in Residence program, which featured popular electronic artist Nucelya in its first installation.
Saavn is currently accessed in 196 countries and offers 30 Million tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.
Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann Investments, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals have also invested, such as former Vodafone CEO, Arun Sarin, who joined as an investor and advisor in September 2015, Guy Oseary joined as an investor and partner on 15th June, 2016. The Saavn team has previously presented at Strata + Hadoop World in Singapore, and at Cannes Entertainment Lions.
Saavn was founded in 2007, and has offices in Mumbai, Gurgaon, Bangalore, New York, and California. For more information, visit www.saavn.com orcorporate.saavn.com .