7th July 2016, New Delhi: PVR announces the launch of the Sapphire Privilege Card, the latest and highest tier in the Director’s Cut Privilege Card loyalty programme. The Sapphire membership status offers PVR Director’s Cut’s most frequent guests whole new exclusive perks in the world of luxury cinema experience.
Together with the Sapphire Card, PVR also launches the Sapphire lounge, an exclusive venue aimed, much like an airline first class lounge, to offer Director’s Cut’s most frequent guests a private and relaxing environment to get pampered at, at no extra cost, before catching their movie.
Mr Renaud Palliere, CEO- International Development, PVR Ltd, said, “Today, our loyalty programme counts over 10,000 members who regularly enjoy Director’s Cut. Following the success of Director’s Cut Gold Privilege Card and Black Privilege Card, the Sapphire membership tier of the Director’s Cut Privilege Card programme is, for a large part, the product of many of our customers’ feedback and requests for more exclusive benefits. The design of, access to and services available at the Sapphire lounge are the result of the ongoing dialog we have with our customers.”
The Sapphire membership status, which comes at an annual fee, includes a whole new set of exclusive perks, tailor-made and offered to the PVR Director’s Cut Sapphire Privilege card members by PVR Director’s Cut as well as its loyalty programme’s brand partners, a basket of carefully handpicked, like-minded lifestyle brands across the high end consumer goods and services spectrum, including automobile, fashion, watches, travel and wellness segments, to name a few.
Mr Palliere also added, “We are pleased to announce that we are associating with seven high profile partners to our increasingly growing portfolio of brands which have shown their support of and trust in our relentless bid to offer our guests a truly exclusive and exceptional experience”.
The seven new brands exclusively associated with the Sapphire membership tier of the PVR Director’s Cut Privilege Card loyalty programme include Audi (West Delhi), Fitness First, Thomas Pink, Da Milano, GAS, Resonance Audio and Travel Oyster that will offer various luxury incentives to the patrons with the premium membership.
About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 551 screens at 120 properties in 47 cities, serving 84 million patrons annually. For further information, please refer to the PVR website: