Statement jewellery fit for royalty
Hyderabad, July 8, 2016: India’s great heritage and craftsmanship comes alive in Kalyan Jewellers’ new line - ‘Tejasvi’ the polki jewellery collection. Tejasvi sparkles with the brilliance of uncut diamonds that is at the heart of traditional polki creations.
Conceived by a team of dedicated designers, a single piece of Tejasvi, takes a craftsman two weeks to create. The beauty of every piece lies in its exclusivity, as these handmade beauties can never be replicated in its exact version. The brilliance of the uncut polki diamonds in the ‘Tesjasvi’ collection is emphasized through the contrasting use of colored stones like emeralds, rubies and pearls integrated into the unique designs.
Crafted by traditional Rajasthani artisans, Tejasvi pieces come in a closed setting style, with intricate Meenakari art work done on the reverse side. The finer this embellished Meenakari, the higher the value of jewellery. The ‘Tejasvi’ polki collection has bracelets and neck pieces that can go well with a western outfit, and it also includes ranihaars, maang tikkas and chokers that will offset a traditional bridal look. The ‘Tejasvi’ polki diamond jewellery range is made in 18 as well as 22 karat gold.
Commenting on the new collection, Ramesh Kalyanraman, Executive Director, Kalyan Jewellers said, ‘Close attention to the finest detail is what makes the ‘Tejasvi’ polki collection unique. Each piece is handmade from start to finish by a single master craftsman. A piece takes weeks sometimes even months to make, as he carefully breathes life into each exquisite piece of wearable art. This end result is for all to see, which is why to a jewellery connoisseurs, Tejasvi is a more than just a piece of jewellery. It is a collectable and an heirloom piece, which makes the wearer look like royalty.”
The advertisement for this collection stars the new face of Kalyan Jewellers, the graceful and elegant Sonam Kapoor sporting the ‘Tejasvi’ polki diamond creations. The centerpieces of the Tejasvi collection are the single piece bridal necklace designs available in a range of Rs.30-40 lakhs. The entire range extends from standalone earrings beginning from Rs.30,000/- to complete sets of necklace, bangles, earrings and tikka in a wide range to suit all budgets.
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India. The company draws from its strong roots of over a century in the business of textile trading, distribution and wholesaling.
Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. It has set industry benchmarks in quality, transparency, pricing and innovation.
Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has grown to 100 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.