Roposo participates in India Media Submit 2016
Delivers an engaging session on ‘Digital: Changing the media landscape’
New Delhi, July 08, 2016: Avinash Saxena, co-founder of Roposo, the country’s leading fashion social network, was invited as one of the key speakers at the India Media Summit 2016. The event was held in Chandigarh’s JW Marriott on July 7 and 8, 2016. At the one-of-its-kind leadership program, Avinash elucidated on the subject ‘Digital: Changing the media landscape’. He also shed light on how Roposo is contributing to the evolution of the digital eco-system. The summit was an intellectually stimulating congregation of several prominent names from the world of business, media and brand building.
Avinash’s session displayed his profound and in-depth knowledge of digital technology in India. During his session he elaborated on the constantly changing dynamics of modern consumption patterns. He also pointed out the recent disruptions caused by platforms such as Roposo, in the way India discovers and shops for fashion.
The key areas that Avinash highlighted in his address included the high adoption rate of digital platforms by the Indian youth. He emphasised on how it’s the young consumers of the country who are driving the change in consumption patterns and have played a vital role in the increased digitisation of the way content is consumed and transactions are conducted. Avinash also expressed his belief that the government’s focus on a ‘Digital India’ has had a large part to play in the shift of consumer tendencies and in the overall evolution of the digital eco-system. Moreover, in line with PM Narendra Modi’s vision of ‘Start Up India, Stand Up India’, Roposo too has been assisting entrepreneurs across the country in reaching out to a larger market base and boosting their business. He underlined the importance of going digital for businesses across domains in order to be relevant in the ever-changing market dynamics that are at play in the country today.
Talking about the India Media Summit 2016, Avinash Saxena said, “The India Media Summit has been a truly illuminating experience for me. Besides feeling gratified that my session drew engagement from the audience, I also managed to learn a lot myself. I feel industry events such as this are the perfect platform for knowledge sharing. They can tremendously help the eco-system as a whole to evolve in a mutually beneficial way.”
India Media Summit Chandigarh drew the entire media industry under a single hood. The event focused on bringing together media doyens to share their knowledge about different market variables and nurture new-age, innovative media promotions and services. The event was attended by industry leaders such as Srinivasan, founder, Amagi, Bhanupratap of Radio Mirchi, Abhijay Chopra, Director, Punjab Kesri, Gary Dalal, CTO, Sirez, Manan Bhasin of network18, and many more.
About Roposo :
Roposo is India’s leading fashion social network and the ultimate destination for women to socialise fashionably, discover trends, inspire and get inspired. Users can share their style stories and video links, follow other users whose style they like, make lists of stories and products for future reference, discover DIYs and repost stories they like on the platform. On Roposo, users socialise fashionably and also shop new products and trends that are curated, personalized and updated every day from across 550 web stores and 6,500 brands. With more than 2.5 million users, over 1 million screen views per day, 1,00,000 posts a month and over 200+ celebrities, designers and stylists using the platform, Roposo has become one of its kind fashion and lifestyle social network of India. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. For more information, visit http://www.roposo.com