Welcome to the land of Urban Wonderland!
Delhi, 8th July 2016: Breakbounce Streetwear, India’s first definitive streetwear brand is pushing the envelope once again with its trend-setting collection this Autumn-Winter 2016. Tucked away in the urban landscape, ‘The Urban Wonderland’ is where inspiration for this collection is rooted. This is where sparks of creativity are ignited. Where you find your alter ego – the geek, the mad hatter with the cat or the lunatic who chases storms. The four distinct ranges that comprise the collection celebrate curiosity, freedom, joy and individuality, and help the experience junkies and creative seekers conquer this urban jungle infested with mediocrity. Every piece is a well thought out creative expression not bound by the mundane and the obvious.
Joger_Egan_Navy
Shirt _Cecil_Blue
Shirt_Conan_Green
Shorts_Ethen_Mooze Green
T-Shirts_Boris_Srum Blue
The Collection
‘Mad Hatter Artisan’ range: The rustic textures in up-cycled materials with a weathered treatments make up this range.Visual effects like paint splatters, bleaching, DIY, color-bleed camouflage endow workhouse-sturdy fabrics with a hardy character. The silhouettes are deconstructed by blending historical stories and new technology.Shirts feature tribal prints with archaic and natural colors. The scattered floral and landscape prints in polyester allows one to truly embrace the Mad Hatter within.
‘Neo Superhero’ range: This range is a blend of history and the future woven together with a whole lot of fantasy. Elements like layering, puffy sleeves, tabard style shapes, ruffled collars and raw edges are infused with hints of technology so as to underscore the old-new collaboration. Bottom-wear features optic prints and cold pigment dyes.
‘HowBizarre’ range:Inspired by gaming, absurd art,and theatre, this range is pays tribute to the ‘70’s and ‘80’s rave and underground club culture with rich, dynamic hues. Inspirations include immersive theatre, user generated art, playful technology and IRL gaming. Trousers and shirts celebrate tonal colors, mixed with geometric tribal prints and denim cut & sew detailing with bleach washes and color sprays.This range brings about an unusual twist to the boring usual.
‘Sixth Sense’ range:It’s all silent drama. The mono-chromatic shades in whites, greys, oceanic blues and soft blacks are fused together to this range a natural feel with organic textures. The voluminous silhouettes with white, grey tones, oceanic blues and gentle blacks weave together a story of contrasts. Oil-coated leather,soft and padded fabrics, insulation with merino wool, air-spun yarn knits with frosted finishes, fibrous roving yarn weaves, piled-fleecy fabric and dimensional quilted jersey materials are seen this collection. Sixth Sense witnesses an elemental theme across shirts, bottoms and t-shirts with solid core colours and neon contrast highlights.
These inspirations cut across the entire range which includes trendy pullovers, sweaters, sweatshirts, tees, shirts, joggers, knits, chinos and denims. Signature Breakbounce Streetwear detailing on pockets, buttons and collars embellish each piece. To check out the latest collection, log onto Myntra, Flipkart, Jabong, Amazon, Koovs.com, Abof.com or shop.break bounce.com. Breakbounce is also available at Central, Splash Fashions, Lifestyle and Globus stores across India.International customers in the UAE can log on to souq.com to buy Breakbounce merchandise.
Commenting on the launch, Sanjeev Mukhija, Managing Director, Breakbounce Streetwear, said “Our new Autumn-Winter 2016 collection showcases experimental designs, and premium fabrics which have been included to give the urban youth greater access to global streetwear trends. The line is an impeccable amalgamation of traditionally inspired prints with contemporary designs. Breakbounce Streetwear’s signature strength is seen across its collection in how we have refined erstwhile fashion influences, globally trending silhouettes and fits.”
About Breakbounce:
Breakbounce Streetwear is a quintessential streetwear brand designed to take fashion to the streets. Inspired by Dutch craftsmanship and European street fashion nuances, Breakbounce Streetwear makes gear that you can go out in, play in, attend some formal this or that in, or just spend a lazy Sunday with the boys. The brand’s product range spells all things streetwear, from t-shirts, shirts, chinos, cargos, shorts, joggers and denims to jackets, hoodies, pullovers, headgear and belts. The brand has recently introduced the footwear category called Breakbounce Kicks.
Since its foray into the Indian market, Breakbounce Streetwear has dominated the menswear category. The brand is already present in 140+ doors through partnerships with retail giants such as Lifestyle, Splash, Central, Globus and Reliance Footprint. It has a pan Indian reach that is enabled by Flipkart.com, Myntra, Snapdeal.com, Jabong.com, Koovs.com, Abof.com and Amazon.in.