Kolkata, July 26, 2016: In its firm commitment of ‘doing a little extra’ for the youth, Aircel, one of India’s innovative telecom brands, today launched a wide range of affordable data packs under the concept of ‘1GB for All’.
‘1GB for All’ is designed to offer data packs to customers as per their usage pattern with an intent to augment data usage. The unmatched offerings under the concept will have packs ranging from Rs. 47 to Rs. 248 with a validity of one to 28 days and is aimed at all age groups.
New customers who will go for ‘1GB for All’ data packs will enjoy 1 GB 3G data valid for 30 days and a tariff of 1p/s for 90 days at just Rs.101. Customers who consume high data can avail 1GB 3G data in the night (12 am-8am) for Rs.47 per day and 1GB 3G data for Rs. 99 with validity of three days. For youths, who want to stay online both day and night, Aircel has launched PI248 that offer 1GB 3G data during daytime and extra 1GB 3G data for night surfing (12-8am) for Rs.248 with a validity of 28 days.
On the launch of ‘1GB for All’, Anil Gupta, Regional Manager – East, Aircel, said, “Aircel has pioneered ‘1GB for All’ proposition in the market which is aimed at inducing 1GB usage pattern in the market. Today, 1GB is the least that all data users look at and we are excited to reintroduce a range of affordable ‘1GB for All’ data packs which offer maximum benefits for our customers. For example, high data usage customer will get 1GB 3G for Rs. 47 with validity for one night, however, a medium data user will get 1GB 3G data for Rs. 99 and low data user will get for Rs. 147. We are constantly innovating in the data space since our customers’ demand for high speed data is increasing manifold. And Aircel being one of the innovative players, we want to take the lead in making internet affordable for our customers.”
Mr. Gupta added, “We are also bundling attractive voice products with data packs that will enable our customers stay connected with friends and families without worrying too much about balance.”
Aircel subscribers can also enjoy the array of truly unlimited products introduced wherein subscribers can make unlimited local Aircel calls at just Rs.299 with a validity of 28 days. With the truly unlimited portfolio customers can also avail unlimited calling to all local mobile numbers with free 500 MB of 3G data at Rs.349 for 14 days and for Rs.649 they can have unlimited local mobile calls with a validity of 28 days with free 1GB 3G data.
Details of ‘1GB for All’ data products and unlimited voice packs:
Packs
|
MRP
|
Product Details
|
PI 47 (1GB for All)
|
Rs.47
|
Night data (12-8 am) for one night
|
PI 99 (1GB for All)
|
Rs.99
|
Night data (12-8) for three days
|
FRC 101 (1GB for All)
|
Rs.101
|
1 GB 3G data valid for 30 days and a tariff of 1p/s for 90 days
|
Special 1GB (1GB for All)
|
Rs.116
|
Segmented offer with a validity of 28 days
|
PI 248 (1GB for All)
|
Rs.248
|
1 GB 3G during daytime (extra 1GB 3G data for night usage from 12am-6am with a validity of 28 days)
|
On net @299
|
Rs. 299
|
Unlimited local on net for 28 days
|
RC 349
|
Rs. 349
|
Unlimited local and 500MB data for 14 days
|
RC 649
|
Rs. 649
|
Unlimited local and 1GB data for 28 days
|
STV 51
|
Rs.51
|
STD @25p/min for 28 days
|
STV 24
|
Rs.24
|
STD @25p/min for 10 days
|
Mr. Gupta said, “Aircel has witnessed a robust growth in data revenues in 2015-16 and our 3G unique users have grown by significantly. Data has made significant contribution to our gross revenue on month-on-month basis largely driven by rise in 3G users. Thus, Aircel has successfully validated its position as an innovative brand that always offers extra value to its customers.”
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary Industry first data products aimed at fuelling Internet adoption. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell award 2015, in Innovation for its “Zero Premium Assurance” solution for high service availability, Data Quest Award 2015 for ‘Excellence in Implementation and Use of Technology for Business Benefits’. For more information, please log onto our website www.aircel.com.