Swarovski to be available online exclusively on Myntra
Bangalore, June 16, 2016: Swarovski, a time-honored jewelry and accessory brand, known world over for its sparkling crystal ware, can now be purchased online, exclusively on Myntra website as well as mobile app. This will be Swarovski’s first e-commerce undertaking with the objective to consolidate reach and share access with tech-savvy consumers as well as nascent Tier 2 markets.
Myntra’s recent foray into the jewelry segment has opened doors for leading jewelry brands to retail their products on its platform, allowing customers to shop from their favorite jewelry brands online.
According to an ASSOCHAM study, Indians are likely to spend USD 35 billion on online luxury stores by 2016, compared to USD 8 billion in 2012. The report also states that, the jewelry category was expected to grow by 30-35% in the next three years. The high internet penetration across tier-II and tier-III cities along with high disposable income shall lead to approximately 100 million transactions on the Internet by 2020.
Swarovski e-boutique will be located under Myntra’spremium offerings umbrella. Consumers will be able to shop for the same collections (Earrings, Bracelets, Necklaces, Sets, Watches, Writing Instruments and more) available at Swarovski stores as well as choose from the brand’s diverse fashion and trend options. In all there will be over 300 selections for customers to choose with prices ranging from ₹ 1990 to ₹ 49,900.
Speaking on the association with Swarovski, Gunjan Soni, CMO & Head of International Brands, Myntra, said "Swarovski is loved by women across the globe. And we at Myntra are proud to partner with them in taking this glittering legacy forward. We are launching Swarovski jewellery on Myntra with a fantastic selection for every occasion in a modern women's life - be it a workday, date night or just a lazy Sunday brunch and hope to make the brand accessible to women across city tiers"
Sukanya Dutta Roy – Managing Director, Swarovski India said, “In today’s cash rich & time deficit digital age, we believe that the option of online shopping formats give the freedom of convenience to the Swarovski consumers. We have a strong presence in brick-and-mortar retail and the natural progression for us was to evolve with our consumer and cater to their preference. In Myntra, we have found a likeminded partner to achieve this. While we present the product bouquet, Myntra’s astute operations and logistics know-how will help Swarovski deliver higher consumer value.”
About Myntra
Myntra is India's leading retailer for fashion & lifestyle brands. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
About Swarovski
Founded in 1895 in Austria, Swarovski designs, creates, and markets high-quality crystal product collections such as jewelry & accessories which makes for an exceptional gift. Naturally brilliant, the fashionable silver-tone necklaces, bracelets, and earrings have proven most successful. True eye-catchers, the cocktail rings are commanding pieces of impeccable craftsmanship. Swarovski jewelry truly boosts creative self-expression. From timeless daywear to the bold, glamorous, and fashionable jewelry and evening bags, Swarovski launches new collections on a quarterly basis, offering something for every need and taste.
Swarovski’s focus in India spans fashion enthusiasts in the age-group of 18+ years in SEC A and B categories. Reiteration of the company’s commitment to India came in 2015 in the form of investment in a special product range created specifically for India – called the Swarovski ‘Exclusive India Collection’. Swarovski India was one of the first international brands to enter the Indian market; their operations here having started in 2000. Since then, Swarovski remains committed to the Indian growth story with commensurate investment & a vision to make home in every Indian women’s jewelry collection.