Prime Focus Technologies Salutes its PromaxBDA India Award Winners


-        Influenced a total of 10 Golds and 6 Silvers at PromaxBDA India Awards

-        Client winners include Star India – Channel V, Life OK, Movies OK, Star World, Star Movies, Star Select, Novi Digital: Hotstar; Epic TV and Turner India

-        Awards at Abby Goa Fest 2016 for Star India


June 13 2016,  18.32 PM IST || Pocket News Alert

Mumbai – June 13, 2016, Prime Focus Technologies (PFT), the technology arm of Prime Focus, is proud to congratulate its clients such as Star India, Novi Digital (Hotstar), Epic and Turner India for winning a total of 16 awards for projects that PFT worked on (10 Golds and 6 Silvers) at the recently concluded PromaxBDA India Awards 2016. Across the world, PromaxBDA Awards stand for marketing excellence in the media marketing space and are recognized as the most prestigious recognition for creative talent in this field.

Notable Gold awards included “Best Promo Not Using Programme Footage” for MasterChef Australia on Star World, “Best Entertainment Promo” for  On Air with AIB on Hotstar, “Best Movie Promo” for Book Adaptions on Star Movies, “Best Promo Using Only Programme Footage” for Raja, Rasoi aur Anya Kahaniyaan on Epic TV, amongst others. Notable Silver awards included “Best Sound Design” for Raja, Rasoi aur Anya Kahaniyaan on Epic TV and “Best Editing” for  Half Past Dead - Super Saturday on Turner India, amongst others. (A detailed list of awards is attached as annexure).

“We would like to congratulate our clients on these award wins. We are privileged to have been a small part of their success.” said Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies. “We strongly believe technology is the new creative force and our goal has always been to bring together technology and talent to help create outstanding work for our clients. It is indeed a proud moment for all of us at PFT when we see our efforts being appreciated through awards for our clients.”

PFT is also proud to be associated with Star India’s win in “Best Movie Promo” category at the Abby Goa Fest 2016, India’s foremost advertising awards.

PFT provides creative and technology solutions to broadcasters, studios, brands and sports outfits across the globe. With an ‘analytics-led creative’ approach, PFT helps create unique promos, digital campaigns and commercials. It provides content editorial and finishing services, delivering more than 30,000 content pieces every month.

PFT recently announced the addition of a Promo Operations module to its award-winning Media ERP Suite, CLEARTM. This industry-first module facilitates end-to-end business process orchestration for promo creation through delivery, including automation of promo versioning using Adobe® Premiere® Pro CC, a key component of Adobe Creative Cloud®. This new module significantly reduces the manual effort involved in promo operations, enhancing efficiencies and reducing costs for broadcasters and promotional content creators.

Clients like Disney, 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, FX Networks, HOOQ, Cricket Australia, Turner, BBC, GEE and many more work with PFT.

Annexure
PromaxBDA India Awards 2016
Projects worked on by Prime Focus Technologies (PFT)
S No
Client
Channel
Promo Name
Entry Title
Award 
Category
1
STAR
Star Select
Select Sundays Nostalgia
Something for Nothing
Gold
2
STAR
Star World
Best Reality Promo
Gold
3
STAR
Star World
Best Promo not using Programme Footage
Gold
4
STAR
Star Movies
Book Adaptations
Best Movie Promo
Gold
5
Novi Digital
HotStar
Sumit Sambhal Lega
Best Comedy Promo
Gold
6
Novi Digital
HotStar
On Air with AIB
Best Entertainment Promo
Gold
7
Epic
Epic
Epic @ 10 Campaign
Best Launch Campaign (Out of House)
Gold
8
Epic
Epic
Raja, Rasoi aur Anya Kahaniyaan
Best Promo using only Programme Footage
Gold
9
Epic
Epic
Epic @ 10 Campaign (Integrated Marketing Campaign)
Best Integrated Marketing Campaign
Gold
10
Epic
Epic
Khwabbo Ka Safar with Mahesh Bhatt
Most Innovative Use of Digital
Gold
11
STAR
Life OK
Jaane Kya Hoga Rama Re
Best Holiday/Seasonal Promo
Silver
12
STAR
Movies OK
Ha se Hasi
Best Comedy Promo
Silver
13
STAR
Channel V
V Fest Varun Dhawan
Best Special Event Promo
Silver
14
Epic
Epic
Khwabbo Ka Safar with Mahesh Bhatt
Best Sponsor/Brand Integration Spot
Silver
15
Epic
Epic
Raja, Rasoi aur Anya Kahaniyaan
Best Sound Design
Silver
16
Turner
WB
Half Past Dead - Super Saturday
Best Editing
Silver