June 2 2016, 18.00 PM IST || Pocket News Alert
Bangalore, June 2, 2016:The Vaishnavi Group today announced the appointment of Mr. Cyriac Joseph as Senior Vice President, Marketing.
(Current Assignment)
As Senior Vice President – Marketing, Cyriac is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. He is responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability.
A man of many abilities, Cyriac has worked as a marketing professional, a creative strategist, an entrepreneur and a sales head. He hails from a background of rich experience of over 23 years dealing with various customers in the real estate sector, including Brigade Group, Nitesh Estates, Embassy Group, Propmart Technologies, Tata Housing, ITC Classic Real Estate Finance amongst others.
During his long & illustrious career, the entrepreneurial bug having bitten him, Cyriac decided to venture out on his own, albeit briefly, between 2005-08 to float his own company, Canopy Estates. The objective was to develop niche, well researched residential projects that would address the needs of those looking towards residential developments housing fewer number of apartment units.
During his tenure in Brigade Group as Senior General Manager, Marketing and Sales, amongst others, he was responsible for the sales of all the CBD projects of the group, referred as the ‘Signature Collection’. His sales portfolio also included Brigade Panorama, a 1000 apartment unit complex apart from sales of all Brigade outstation projects. He also led Brigade’s sales initiatives across geographies in India. Besides aiding in launch of multiple projects across geographies, Cyriac was also responsible for taking ‘Brigade Showcase’ to Mumbai, Delhi and the US in 2012. Cyriac was also in charge of the overall sales and marketing of the 130 acre ‘Brigade Orchards’
During his tenure in Nitesh Estates, Cyriac helped devise a process to collect customer feedback as well as market intelligence, both essential to sustain sales in a competitive market. Cyriac believes in living a balanced life, making time for work as well as for recreational and personal life. He loves music, plays the guitar during his free time, and loves to try out new restaurants. A firm believer of giving back to society, he has supported two visually challenged students at the St. Josephs College of Commerce.
About Vaishnavi Group
The Vaishnavi group is an alliance of companies that has been working diligently in the field of real estate since 1998. The organization that has to its credit a number of ultra-luxury projects and offerings has been founded by Mr C.N Govindaraju, a civil engineer with an enviable track record. The company has thousands of satisfied customers, a result of his dedicated leadership and vision. Over the years, the team at Vaishnavi Group has worked on developing an astute level of quality when it comes to managing and delivering high-end projects.