Mercedes-Benz extends its support for the German football team in the UEFA Euro 2016, delights Indian enthusiasts with the ‘Sport Edition’ of the A-Class, CLA and GLA
· Celebrating the spirit of the UEFA Euro Championship 2016, Mercedes-Benz has introduced the‘Sport Edition’ of the A-Class, CLA and GLA for the young and young-at-heart football enthusiasts in India
· The ‘Sport Edition’is limited to only 54 units of A-Class (complementing the 54 teams participating in the UEFA EURO 2016) and 108 units of GLA and CLA each
· With the AMG front and rear bumper, side skirts as well as the AMG carbon fibre mirror cover, the ’Sport Edition’ enhances the sportiness and dynamism of the cars
· A ‘Sport Edition’ badge, sport pedals and the black hub caps, makes the ‘Sport Edition’ a vibrant and sporty collection for automotive aficionados
· To further commemorate the spirit of football, Mercedes-Benz will be offering official German national football team merchandise along with the ‘Sport Edition’ to its select few customers
· The A 180 is priced at 25.95 lakhs, A 200 d is priced at 26.95 lakhs, The CLA 200 is priced at 33.24 lakhs, CLA 200 d is priced at 34.25 lakhs, the GLA 200 is priced at 34.23 lakhs, GLA 200 d is priced at 35.26 lakhs (all prices are Ex-showroom, Mumbai)
Chandigarh, June 13, 2016: India’s largest luxury car maker, Mercedes-Benz introduced a ‘Sport Edition’ of the A-Class, GLA and CLA in India today, celebrating the spirit of the UEFA EURO Championship 2016. The introduction of this ‘Sport Edition’ is concurrent with the inaugural day of the much awaited UEFA EURO 2016. Mercedes-Benz has been instrumental in supporting and nurturing talent for the beautiful game and providing the best of products and services for its customers, worldwide. The entire ensemble of the ‘Sport Edition’ has vibrant exterior accessories that make this special collection of cars, namely, A-Class, CLA and GLA, sporty, dynamic and stunningly beautiful. The ‘Sport Edition’ exudes the design of a real AMG with front and rear bumper, side skirts as well as the AMG carbon fibre mirror cover. The ‘Sport Edition’ was introduced by Roland Folger, Managing Director and CEO, Mercedes-Benz India.
Commenting on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is a proud sponsor of the World Champions of Football, the German national team. Our association with this star studded team reiterates our commitment of associating with the true champions who only believe in the best. The new ‘Sport Edition’ of the A-Class, CLA and GLA celebrates the spirit of the UEFA EURO 2016 in India. This is a celebration of our New Generation Cars which epitomizes sportiness, dynamism and agility not only on but also off the field. With the ‘Sport Edition’ of the A-Class, CLA and GLA, we aim to offer the young population and millennials, as well as all sports enthusiasts an irresistible product to suit their unique lifestyle and taste. We are confident that our customers will appreciate and adore these
sporty versions as much as we do. And, of course, in line with our 'winning strategy', we keep our fingers crossed for the German national soccer team.”
The all new ‘Sport Edition’ will boast of significant exterior changes in the car body style like the ‘Sport Edition’ badge, the sport pedals and the black hub caps. There will be German national football team merchandise on display along with the ‘Sport Edition’ so the patrons and football enthusiasts can experience the lavishness of the brand while supporting their favourite team. The ‘Sport Edition’ will be available only for a limited time period until July 10, 2016.
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Mercedes-Benz A-Class ‘Sport Edition’ features
· Front apron spoiler lip and trim front with diamond grille in black
The pronounced, arrow-shaped front module and the striking radiator grille lend the A-Class a confident look and an air of vitality. To emphasize the beauty of the A-Class, radiator trim in the form of a diamond radiator grille is part of the Mercedes-Benz ‘Sport Edition’. The front bumper has been treated with apron spoiler lip along with chrome trims adding to the sportiness of the front design.
· Diffuser-look rear apron trim and roof spoiler
The modified rear on the A-Class emphasizes the width even more effectively and exudes strength and dynamism. Thanks to the increased down force on the rear axle, the ‘Sport Edition’ spoiler painted in the vehicle colour on the roof helps to ensure better road holding. The diffusor-look rear apron trim enhance the looks, providing a muscular feel to the rear end.
Mercedes-Benz GLA and CLA ‘Sport Edition’ features
· AMG front and side skirt
GLA: Front splitters in matt titanium grey and distinctive flicks over the large side air intakes give a dynamic note to the AMG front apron.
CLA: AMGfront bumper with large air intakes and a front spoiler lip in body colour for an aggressive, sporty and dynamic look.
· AMG rear bumper
GLA: The GLA features a typical breadth-emphasizing SUV rear-end design with athletic shoulders, which makes both a powerful and harmonious impression.
CLA: The horizontally structured rear end combines elegant coupé contours with innovative, sporty features. When viewed from the rear, the pronounced muscles on the rear wings form the athletic shoulders of the CLA.
Standard Features of all ‘Sport Edition’ Cars
· Mercedes-Benz ‘Sport Edition’ badge
· Carbon Fibre Mirror Cover
· Hub cap, black
· Sport Pedal, stainless steel
· Hub cap, black
· Valve cap, black
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One team ‘Sport Edition’ merchandise
· One Team – Football
· One Team - Key Chain
· One Team – Cap
· One Team - String Bag
· One Team – Arm band
In order to enhance physical visibility of the campaign for the consumers, Mercedes-Benz will be creating unique and appealing football kits in 26 of their showrooms across India. The idea is to have a stronger connect with the target audience during the UEFA EURO2016 season. The innovative set up will comprise a goal, artificial turf, cutouts of football players and a backdrop of fans cheering for the German national football team.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GLS SUVs. Completely Builtimported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are
‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The second launch Mercedes-Maybach S600 Guard is the costliest product from Mercedes-Benz India fleet. The third launch of the year was S400 from Mercedes-Benz India. The luxurious SUV GLS 350 d is the fourth launch of the year. The fifth launch of the year, the quintessential car that strengthens the SUV portfolio of Mercedes-Benz is the GLC. The company has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row. Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016.
The company clocked in the best quarter in January to March 2016 period by selling 3,622 units. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.