June 3, 14.49 PM IST || Pocket News Alert
Mumbai, June 2, 2016: The June 2016 cover of GRAZIA magazine was unveiled by actress Aditi Rao Hydari at the Pepe Jeans Store, Linking Road, Santacruz West. Unveiling the cover of the magazine’s latest issue on which she can be seen wearing garments by Pepe Jeans, the actress surprises everyone with her bold avataar in the upcoming issue. Providing a mix of fashion trends and industry gossip, the issue reveals her never-seen-before side and some really quirky things she has done in the past, including once traveling abroad without a visa.
The June 2016 issue is an easy-on-the pocket guide to high street fashion that lays out all the choices for you - from ripped jeans and mesh separates to blue shirts and skinny bling. The pretty and hugely talented cover girl, Aditi Rao Hydari, channels this '90s vibe in the pages of Grazia this month.
Actress Aditi Rao Hydari
Aditi getting goodie bags from Manish Kapoor, VP-Sales, Pepe Jeans India
Aditi Rao Hydari with her customized jacket by Pepe Jeans
Aditi Rao Hydari with the Grazia magazine Cover
Manish Kapoor, VP Sales, Pepe Jeans, Aditi Rao Hydari and Mehernaaz Dhody
Speaking on the launch, Mr. Manish Kapoor - VP Sales, Pepe Jeans India said, "Pepe Jeans identifies with the modern and diverse fashion spirit of Grazia, As a young and fashion forward brand, Aditi's free spirited personality and attitude makes for a perfect incarnation of the brand's spirit."
GRAZIA cover girl Aditi Rao Hydari on her new avataar said, “There was definitely a time when I was constantly being propelled by people around me to shed this sweet girl image and be sexier, bolder. I would get caught in the knots trying to be everyone’s idea of me till I realized, it has to stop.”
About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 162 EBOs, over 1029 MBOs and 237 plus large format stores across 110 cities.