May 6, 2016
· Vodafone ‘U’ – The Mobile Destination of Choice for 200 million Indian Youth
· Popular Youth Icons –Kanan Gill, Raftaar & TVF collaborate to create unique content for Vodafone ‘U’
Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ is a dynamic proposition, perfectly poised to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array of benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the internet.
Fun Features of Vodafone ‘U’
(for pre-paid users)
ü Data Allowance: Now keep surfing day and night. Get a separate night allowance so that you don’t miss out on a single moment of fun.
ü 3 Buddy Lifelines: Share the finer details of every story with your best buds. Not 1, not 2, call 3 of your best buddies at a special call rate of 20p/min
ü Data Loan: Run out of pocket money and data? We can help you with one at least. Breathe easy with data loan of 60MB of 3G/4G for 2 days, when you need it most.
ü Music, always on: Uplift your mood or tend to a broken heart with just the right kind of music. Get unlimited free music downloads* for 2 months.
Sandeep Kataria, Director – Commercial, Vodafone India unveil Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.
(LTR): Sandeep Kataria, Director – Commercial, Arvind Nevatia – Senior VP, Consumer Segment - Marketing and Siddharth Banerjee - National Head, Brand Communication & Insights - Vodafone India unveil Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.
Vodafone India collaborates with Kanan Gill, Raftaar & TVF to offer unique content for Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians.
Launching Vodafone ‘U’, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way.”
Speaking about Vodafone ‘U’, Arvind Nevatia, National Head - Consumer Marketing, Vodafone India said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7.”
Collaborative content by three leading youth icons –Kanan Gill, Raftaar and TVF, the first time ever, sets the ball rolling for a high impact, clutter-breaking brand and marketing campaign to experience Vodafone ‘U’. Exclusive and unique digital assets have also been deeply integrated with the MyVodafone App to make the user experience richer.
Launch products under Vodafone ‘U’ start with prepaid plans - an all-in-one offer with everthing that the youth need. Five benefits - Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).
PRODUCT INFORMATION
VODAFONE U - Pack A
|
VODAFONE U - Pack B
| ||||
First Time Pack (for first time users of Vodafone)
|
Recharge Pack (for existing Users)
| ||||
Large
|
Small
|
Large
|
Small
| ||
Price (Rs)
|
287-339
|
87-93
|
Price (Rs)
|
287-335
|
177-198
|
Data -3G/4G (MB)
|
800
|
100
|
Data -3G/4G (MB)
|
800
|
300
|
Night Data -3G/4G (MB)
|
200
|
75
|
Night Data -3G/4G (MB)
|
200
|
150
|
Talk Time (Rs)
|
15
|
10
|
Talk Time (Rs)
|
15
|
15
|
Validity (days)
|
28
|
14
|
Validity (days)
|
28
|
14
|
Special Benefits on both packs
|
Special Benefits on both packs
| ||||
3 Buddy Lifelines
|
@ 20p/min
|
3 Buddy Lifelines
|
@ 20p/min
| ||
Data Loan -3G/4G
|
60MB
|
Data Loan -3G/4G
|
60MB
| ||
Vodafone Music
|
2 months Free subscription* from MyVodafone App
|
Vodafone Music
|
2 months Free subscription* from MyVodafone App
| ||
Note: Prices indicated vary for each circle but are within the range indicated. Please check www.Vodafone.in/U
*data charges apply
About Vodafone India:
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers. For more information, please visit: www.vodafone.com.