May 31, 17.56 PM IST || Pocket News Alert
The Women’s Online Shopping Festival, 2016 ended on a high note. Featuring major ecommerce leaders, this flagship festival saw huge success in a short span of 1 week. Organized and conceptualized by VelvetCase.com, WOSF had brought everything from lingerie to jewellery at one place for the female consumer. While speaking about the entire event, Mr. Hetamsaria, CEO of VelvetCase.com said, “It was super-exiting to be a part of the WOSF 2016, since leaders from all verticals came together by keeping the female consumer in mind”. During this shopping festival, participating brands had put forth exciting offers, which included the 299, 499 & 999 corner along with deals that offered up 50% off. According to VelvetCase CEO, the Rs.299 and Rs.999 corner was something that attracted the most number of customers. Because of WOSF, all the participating brands saw a 15-40% increase in their sales over a period of 1 week. While talking about taking this festival forward, Mr Hetamsaria said, “We saw great enthusiasm from all the brands during the entire duration of this festival. We wish to carry WOSF next year with even more zeal, and expect to have a 10x growth”. While signing off, he also expressed his happiness by saying, “Working with leading brands during WOSF was an enriching experience, not only in terms of boost in business, but also from a community standpoint. I am glad that our collaboration during WOSF has extended even after it.”
The Founder and CEO of Clovia.com, Mr. Vermani said, “The unique initiative that WOSF was, it not only brought brands together to offer online female shoppers a special shopping experience through offers and discounts but also impacted the business in a positive way. Clovia experienced a 30% surge in consumer traffic on the site during that one week and 25% higher conversion rate. Also, it gave us the opportunity to put a SMILE on children’s face through its tie up with SMILE Foundation where 2% of the revenue proceeds will be donated to them”.
Vivek Singh, Sr. Vice President - Marketing & Analytics of FirstCry said, “Given that women are a minority on the internet, WOSF has been a great collaboration by all brands to establish a double synergy. Women not only discovered best brands, products and deals, but stores like FirstCry got the opportunity to effectively reach out to a fresh audience with their proposition and best offering. For FirstCry, the ROI through WOSF was double that of our regular branding campaigns. Given such a success in its first year, we foresee and are determined for WOSF becoming a stronger destination for the stores and for the women audience on the internet, year on year.”
Ritesh Ghosal, CMO, Infiniti Retail Limited said, “This platform gave us a great opportunity to interact with the modern progressive women of India. It helped us tap a whole new segment of consumers with 89% of the visitors being first time users of croma.com.”