- establishes its direct presence in Mumbai to serve the exponentially growing Indian nutraceuticals market that is likely to cross US$6.1 billion by 2020
May 24, 16.06 PM IST || Pocket News Alert
Mumbai,24th of May ,2016:SAMI Direct, one of India’s leading direct selling companies in the nutraceutical and cosmeceutical segment is all set to launch its direct presence in Mumbai. Well-known as the subsidiary of the award winning ingredients’ innovator and multinational Health Science Company, Sami Labs Ltd., Sami Direct is now gaining firmer foothold in West India with this new development. The new centre will provide better access to distributors and customers and aims to increase the associate base and sales volumes in Maharashtra.
Speaking at launch Dr. Muhammed Majeed, Founder, Sami Group, said, “Having experienced a steady growth in the Southern and Eastern regions, we recently began to see a steep rise in demand in the Western part, and Maharashtra in particular. This new launch here will act as a nerve centre for the region, providing support for spreading the company’s motive of bridging wellness with science and technology and for its consumers to have a direct connect with the brand”.
Sami Direct’s systematic expansion strategy will include establishing direct presence in select markets and ascertain footprints even deeply to cater to the increasing number of customers. The organisation is gearing to cater to the Indian nutraceuticals industry which is estimated to grow at 20% to US$ 6.1 billion by 2019-20, as there is better awareness today, on increasing fitness with the changing lifestyle.
Although the Indian nutraceutical market is at a nascent stage, it accounts for around 1.5% of the global market that is expected to grow exponentially owing to the country’s large population base. The current level of US$ 2.8 billion nutraceutical market in India is growing at compound annual growth rate (CAGR) of about 17 percent, according to a new study jointly conducted by Assocham and RNCOS, a market research firm.
About Sami Direct
SamiDirect is one of the fastest growing direct sellers of nutraceutical and cosmeceutical products in India. SamiDirect products are sold through 3,00,000 lakh Independent Business Owners in India and Malaysia and the Company plans to expand into Middle East, Indonesia and Bangladesh in the next 12 months.
Established in 2010, Sami Direct, a subsidiary of Indian Multinational Health Science Company Sami Labs Ltd. For the past 26 years, Sami Labs Ltd has been committed to the #makeinindia belief of transforming India into a global hub in the area of research in preventive health care. With its 125 strong Research & Development team, over 5000 acres of contract farming and commitment to sustainable development, Sami Labs Ltd. continues to develop innovative patented nutraceutical and cosmeceutical products for SamiDirect.
With 110 patents awarded and several more in process, all products of Sami Direct are formulated in accordance with the global standards.
About Johara® Cosmeceuticals: Premium Beauty Brand of SamiDirect
Hand-picked from the secrets of time-tested botanical ingredients that have evolved from pure science and scripted in many ancient texts across the world. Crafted from years of meticulous research, Johara® is a brand so scientifically driven, the result can only be beauty that is pure and real.
Our Brand promise:
Our skin care formulae will always be free of Parabens, Sulfate, Synthetic Dye or Formaldehyde.
Our skin care products will always have standardized botanical extracts and will be clinically relevant. All our products are dermatologist tested non-irritating and non-sensitizing, just as nature intended. We will never test on animals or use animal ingredients