May 12 2016, 20.10 PM IST || Pocket Press Release
Chandigarh,12 May 2016:Schwarzkopf Professional India, a global leader in professional hair care, today announced the relaunch of BC Repair Rescue Range whilst introducing the Repair Rescue Hair Therapy for the first time that aims to reverse three years of damaged hair instantly.
With an intent to reverse 3 years of damage in just one application, the BC Repair Rescue Range aims to set a new milestone in hair repair category. The formula uses patented Reversilane Technology that helps to repair, restructure and nourish excessively damaged hair. A powerful association of bio-engineered peptides and hybrid polymer chains, the therapy instantly reverses three years of damage with a dual action, deeply reconstructs the hair inch by inch and Seals the hair with a reactive anti-friction shield. This regime helps hair recover its natural movement, shine and softness. The therapy should be followed by a recommended home care regime with BC Repair Rescue products to maintain the achieved salon results and prevent further hair damage, at home.
The Schwarzkopf Professional BC Repair Rescue Therapy is delivered by using BC Repair RescueShampoo or Deep Nourishing Shampoo, BC Repair Rescue Conditioner and BC Repair Rescue Treatment. The hair therapy is a signature salon process focusing on consultation, diagnosis, remedy and recommendation, putting beautiful hair at the centre of bespoke salon experiences.
Speaking on the new offering, Mr. Kartik Kaushik, Head, Henkel Beauty Care, India said, “We are proud to introduce the Reversilane Technology through our BC Repair Rescue therapy, which is a breakthrough technique in the hair care segment. With this relaunch we aim to become the preferred partner with salons, offering a holistic, growth-oriented care service approach.”
Hair expert and Director – Professional Partnership Services, Schwarzkopf Professional India, Mr. Najeeb Ur Rehman said, “More than 60% of Indian women heat-style their hair once a week or more. This can cause up to 33% more damage, apart from the typical tropical weather and city pollution. The BC Repair Rescue Therapy restores the lost texture by preventing hair breakage, split ends and bad comb-ability. It provides intense-nourishment to the deep structural gaps where hair architecture is mostly weakened.”
He added, “On the head of the hair, it fixes the uneven & rough surface and decreases hair friction and tangle risk.”
Schwarzkopf Professional has also introduced the “Express S.O.S Service” for its clientele who are always / mostly on the go. The rapid express service will cleanse the hair with recommended BC Repair Rescue Shampoo, followed by BC Repair Rescue Treatment & then by BC Repair Rescue Conditioner. The service time is for up to 5 to 10 minutes.
Schwarzkopf Professional India caters to all new-age hair care needs with a wide range of cutting edge products. These products are specially designed to provide professional hair care solutions. The range comprises of Colour, Form, Care and Finish products that are tailor made to provide complete hair care, and work magic on the tresses.
For further information please visit www.schwarzkopf-professional.com or www. henkel.in
Henkel operates worldwide with leading brands and technologies in three business units:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.