- Invested close to INR 600 Cr to build a smart, future fit network; offers superior voice and data experience
- Launches Vodafone U – a unique lifestyle proposition for youth
May 18 2016, 15.55 PM IST || Pocket News Alert
Vodafone India, one of India’s leading telecommunications service providers today announced that Vodafone SuperNet™, that offers the finest connectivity solutions, has been rolled out across Maharashtra and Goa benefitting over 1.85 Crore customers. Vodafone SuperNet™, offers a seamless network experience that empowers customers to remain confidently connected at all times, for their voice and data needs.
Ashish Chandra
Keeping with the Vodafone SuperNet™ brand promise, Vodafone has added more than 2500 cell sites across Maharashtra and Goa to strengthen its network. Vodafone SuperNet™ 3G is now available across 552 towns and 8934 villages across the state supported by a strong fiber backhaul.
Inviting all residents of Maharashtra and Goa to experience the benefits of Vodafone SuperNet™, Ashish Chandra, Business Head – Maharashtra and Goa, Vodafone India said, “Quality of network plays a defining role in enhancing customer experience. We have made significant investments to expand, upgrade and modernise our network in Maharashtra and Goa in recent months to ensure that we provide the finest service experience and seamless connectivity to our valued customers. With the launch of Vodafone SuperNet™, we will continue to deploy multiple technologies to cater to the requirements of smart phone users in urban and rural Maharashtra and Goa, providing a seamless network experience beyond just speed”.
Vodafone SuperNet™ Advantage:
- Customers: Vodafone Maharashtra and Goa is proud to provide communication access and support to 1.85 Crore happy customers
- 7 Towers every day: Vodafone has set up over 2500 sites in FY 2015-16, upgraded its coverage of both voice and data
- Fibre Backhaul: 1410 Kms added, High capacity Fibre backhaul (approx. 16000 Kms of fibre till date in 2016) in most of our sites allowing mobile internet to flow without any blockage
- Network War rooms: Best practice to monitor call drops which has resulted in call drop reduction by 40% in last 6 months
Launch of Vodafone U – a first-of-its-kind lifestyle proposition:
To celebrate the spirit of youth and to cater holistically to its need for being always connected, Vodafone India has recently announced a unique proposition ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indians.
Speaking about the launch of Vodafone U, Ashish Chandra said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought-up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable using multiple devices, technologies and apps. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a more seamless and enriching way.”
He further added, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7.”
Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ is a dynamic proposition, perfectly poised to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the internet.
Some key activations executed:
§ College canteen branding
§ CCD branding
§ PVR BluO branding
Vodafone U Plans
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 12.9 million fixed broadband customers. For more information, please visit: www.vodafone.com.
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